SEO & Content Marketing Specialist

2 weeks ago

Singapore SPRING HOPE CREATIVE PTE. LTD. Full time

**Key Responsibilities**

**SEO Strategy & Execution**

Develop and implement on-page and off-page SEO strategies

Conduct keyword research and competitor analysis

Optimize website architecture, metadata, tags, internal linking, and site speed

Monitor, analyze, and report on SEO performance (e.g., via Google Analytics, Search Console, SEMrush, etc.)

Stay updated on SEO trends and algorithm changes

**Website Maintenance**

Manage and update websites (primarily WordPress or other CMS platforms)

Troubleshoot basic web issues (broken links, plugin updates, content errors)

Ensure mobile responsiveness and UX best practices

Collaborate with developers or designers on web improvements

**✍️ Copywriting & Content Optimization**

Write and edit SEO-friendly website copy, blog articles, and landing pages

Optimize existing content for improved rankings and readability

Align content with brand voice, tone, and conversion goals

Research and create topic clusters for content marketing strategy

**Requirements**:
2+ years of experience in SEO, digital marketing, or web management

Strong knowledge of SEO tools (Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.)

Experience with website CMS platforms (WordPress preferred)

Solid understanding of HTML/CSS basics

Excellent copywriting and proofreading skills

Analytical mindset with attention to detail

Strong organizational and communication skills

**Good to Have**

Basic graphic editing (Canva, Photoshop, etc.)

Experience in technical SEO audits

Familiarity with schema markup and structured data

Past experience working in a marketing agency environment

**Why Join Us?**

Work with a passionate, collaborative, and data-driven team

Opportunity to contribute creatively to social media content creation and digital campaigns

Lead SEO efforts for a diverse portfolio of clients across industries

Competitive salary with opportunities for growth and upskilling

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