Marketing Executive

1 week ago


Singapore KENKO WELLNESS SPA & REFLEXOLOGY Full time

**Key Responsibilities**
- Assist in planning & execution of marketing initiatives to drive brand awareness.
- Execute content production for social media platforms (FB / Tik Tok / Youtube / Instagram).
- Ensure brand consistency in social media messages.
- Develop and implement marketing, branding, and advertising strategies.
- Research and analyze market trends.
- Research and monitor the social media activities of competitors.
- Manage SEO efforts for the company's website.
- Manage, Monitor & Respond to social media audiences (FB / Instagram)
- Collaborate with 3rd party agencies to develop and manage the company’s website to ensure that it is up-to-date with accurate information and engaging content.
- Establish campaign objectives, and progress, and identify and fine-tune initiatives.
- Curate interesting campaign & content ideas for reels that are aligned with the company’s services.
- Conceptualize content ideas curated to pivot toward social media campaigns on various platforms including Facebook, Instagram, Tik Tok, and YouTube.
- Monitor and optimize marketing performance to promote lead conversion strategies and execute long-term brand growth plans.
- Responsible for all marketing activities with full involvement in monitoring the conversion of leads with the sales and operation team.
- Compile regular reports of marketing campaign performance and results.
- Measure and analyze the performance of digital campaigns, aligning it with the
- Ad-hoc duties assigned by The Management.

**Requirement**
- At least 1-2 Year(s) of working experience in marketing is required for this position.
- Prior Experience in the wellness/academy industry will be an advantage.
- Excellent communication skills, both written and verbal.
- Self-motivated, Fast Learner
- Social Media savvy.
- Experience with online/social media marketing preferred.
- Experience with Adobe Photoshop /Illustrator.
- Familiarise with analytic tools (Google Analytics) and digital marketing platforms (Google/ Meta Ads Manager, Facebook Creator Studio), etc.
- Experience with SEO/SEM, developing social media campaigns


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