Marketing Campaign Manager

**Better Mornings, _Everywhere_**

Founded with a vision to make better coffee more accessible, Morning is a coffee-tech company developing the world’s best coffee capsule ecosystem. The Morning Machine combines precision
- brewing features borrowed from professional coffee equipment, with IoT capabilities that draws recipes from the roasters themselves. Complemented with a Marketplace that helps users discover the best sustainable coffee capsules from independent roasters around the globe.

Since launching in 2021, 4,000 Machines have been sold in 30 countries winning accolades and reviews from the likes of Red Dot Design and Wallpaper. The company is also backed by a leader in consumer hardware, Razer, and Asia’s leading Venture Capital Fund, East Ventures.

**Campaigns Manager**

Following our launch in 2021, Morning has gained a growing foothold in Asia. With an ever-expanding, enthusiastic community of Morning fans in Singapore and prominent distributorships in Indonesia,
Thailand, Philippines and Korea. We’re looking for a marketeer to take charge of the campaigns in the region with the ambition of growing the business and community for our next phase with the potential to take on our new emerging markets like UK and Australia under their wing.

Working in tandem with our passionate, talented crew of strategy, marketing, product and user-design experts at HQ, you will chart and drive impactful, meaningful D2C and B2B campaigns for the markets.
Identifying opportunities, customer segments and executing in-market campaigns and initiatives that address them. As with any startup environment, this individual needs to be self-driven, motivated and resourceful. With a strong understanding of the local landscape that allows them to leverage on their network to seek out the best press opportunities, partnerships and avenues for brand amplification. An insatiable curiosity and willingness to experiment is a must as we “hustle and hack”, rising above the incumbents to show the world the true potential of quality convenient coffee.

**Responsibilities**

D2C Campaigns
- Work with Strategy to leverage on market data and insights to plan and chart out the year’s campaigns across different international markets and determine metrics for success
- Coordinate with the other functions in Marketing i.e. Strategy, Brand and Growth to plan, execute and measure campaigns via relevant marketing channels
- Develop and roll out community engagement and loyalty program e.g. Morning Coffee Club
- With Growth lead to monitor and optimise paid advertising together with our Performance Marketing agency
- Track and manage in-market expenditure to comply with marketing budgets

B2B Marketing
- Work with Strategy and Sales to roll out B2B marketing campaigns across key channels, markets, partners and trade events
- Provide meaningful reports and insights to help optimise the B2B marketing playbook and enable partners to drive sales through marketing activities (e.g. content creation, lead generation, partner engagement)

Brand Ambassador & Guardian
- Work with content to roll out in-market content strategies across social and direct marketing channels. Coordinating with external content partners where necessary
- Identify opportunities and leverage on a network of press, influential individuals and partners to grow Morning’s brand awareness and audience
- Initiate and manage product seeding/ placement opportunities and contracts
- Engage and work with in-market PR agencies to amplify key campaigns and corporate announcements
- Engage and work with partners or agencies to develop and drive community events and activations
- Work with Strategy to measure and report performance

**Requirements**:

- 3 - 5 years of experience in a Marcomms, Demand Generation or Campaign Management role
- Strong, relevant existing network in the consumer/ lifestyle space
- Data and impact-driven approach to marketing
- Strong project management and inter-departmental management experience
- Incorporate feedback and take/give direction well
- Team player with strong communication and presentation skills
- Relevant education or training
- Proficiency in photography and basic graphic design software (e.g. Canva) is a plus
- Passion for coffee and having worked in high-growth companies is a huge plus

**Details**
- This role is based in Singapore with work-from-home opportunities

**Salary**: $4,500.00 - $6,500.00 per month

**Benefits**:

- Health insurance
- Work from home

Schedule:

- Monday to Friday

Supplemental Pay:

- Yearly bonus

**Experience**:

- Marketing: 3 years (preferred)

Willingness to travel:

- 25% (preferred)