Manager, Arts Marketing

Arts Marketing plays a pivotal role in marketing and selling Esplanade Presents programmes and activities. You will have to benchmark marketing communications strategies, including advertising & promotions and media relations for Esplanade Presents programmes and activities against the best practices in the field of marketing communications to create public awareness and maximise attendance, ticket sales and revenue for the Company.

You must have well-developed knowledge and skills to one or more specific projects or services relating to audio equipment. You are expected to develop, test and evaluate complex options and issues. Hence, you must be able to plan and can initiate appropriate changes. You also have full accountability of resources and must partake in the training of other staff in your specialised area.

**Key Responsibilities**

Marketing of _Esplanade Presents_ Programmes***
- Develop, plan and drive marketing strategies for _Esplanade Presents_ programmes, collaborations, and activities to build support, generate publicity, optimise campaign performance, and maximise attendance and revenue through the various marketing channels.

Branding, Creative and Content Production
- Work with designers on development of key visuals and publicity materials including brochures and posters, digital banners, TV and radio advertisements, onsite décor, etc for the assigned portfolio.
- Work with Content team to brainstorm social ideas and storyboarding for production of publicity videos.
- Work with Marketing Services team to ensure alignment of overall brand strategy with marketing goals, and adherence of brand guidelines and editorial house style.

Pricing and Yield Management
- Recommend appropriate ticket pricing and income projections for events in the assigned portfolio.
- Monitor ticket sales and ensure optimization of yield to achieve and exceed key performance indicator targets.

Budget Planning and Cost Management
- Plan and manage the budget for _Esplanade Presents_ programmes to minimise costs and maximise revenues and profits, and adhere to the allocated budgets
- Develop and maintain a reliable pool of suppliers to provide Esplanade the best products and services that will maximise budgets. These include media agencies, design agencies, writers/translators, video editors, production houses, printers, etc

Events related set up and support matters
- Coordinate with Customer Experience (Ticketing) team and appointed ticketing agent for event configuration of ticket sales or registration launch
- Support the streaming of digital content on social and video platforms

Marketing partnership and engagement
- Establish a network of media contacts and marketing partners to maximise publicity for Esplanade and its programmes.
- Cultivate closer ties with government bodies, special interest groups, clubs and associations media owners and buyers as well as any other marketing partners to leverage opportunities to benefit Esplanade in terms of goodwill, marketing channels, media rates, promotional opportunities, etc.
- Work with Marketing Engagement team to engage with various audience segments (families, schools, youths, seniors etc) through performances and events. This aims to cultivate a strong affinity with Esplanade and encourage individuals from these groups to become regular patrons.

Other Marketing projects and initiatives
- Drive initiatives and campaigns to raise brand awareness and build advocacy for Esplanade
- Play active role in contributing to other cross departmental or function projects beyond marketing of programmes

Market Research and Competitive Intelligence
- Keep up to date of market trends, understand the programmes and approach of key competitors
- Implement market/audience research, analyse and gain insights to better understand customer behaviour.
- Identify opportunities and make recommendations for improvements to effectively reach out and convert new audiences

**Key Requirements**
- University degree in marketing or related discipline.
- Minimum 5 years of marketing experience, possessing expertise in key areas such as marketing communications, event marketing, social media, and content marketing, as well as agency/client management.
- Strong in project management and people management skills. Proven track record in promotion and marketing of events and activities, as well as management and execution of ad campaigns.
- Basic Photoshop and video editing skills.
- Google analytics, Power BI, or other data visualisation tools
- Knowledge in digital marketing, content creation and data analytics is a plus
- Excellent interpersonal and communications skills and have the ability to work with and collaborate effectively with diverse personalities and manage stakeholders from different backgrounds.
- General knowledge of the arts is important.
- Enthusiasm and personal motivation are paramount.

We thank you for your interest in the position and Esplanade Only shortlisted applic