Data Scientist, Marketing Analytics and Insights

2 weeks ago

Singapore NTU (Nanyang Technology University- Main Office-HR) Full time

The Corporate Communications Office (CCO) manages the University's strategic communications to consistently portray NTU as a global university founded on science and technology, with strengths in business, humanities, education and medicine. CCO produces and publishes content across digital channels spanning social media, NTU's corporate website (in conjunction with the Centre for IT Services), electronic direct mailers (eDMs) and online paid media. The collection and analysis of performance metrics from diverse sources is an ingrained part of the digital communications team's business-as-usual operations.

Working closely with NTU's Office of Data and Analytics, the Data Scientist, Marketing Analytics and Insights will play a lead role in identifying opportunities or gaps from these disparate data sources and perform the rigorous analysis, modelling and testing to better understand NTU's key audiences, ensure accurate marketing attribution, as well as inform and optimise the team's ongoing communications efforts. This also includes assisting with the development of an omnichannel marketing dashboard aimed at providing always-on oversight of touchpoint performance to drive effectiveness at every stage of the funnel.

**Responsibilities**
- Translate business questions and imperatives into functional specifications, and develop research solutions to address them, including - but not limited to - content effectiveness, audience traits, brand perception, sentiment analysis, user experience and multi-touch attribution.
- Collaborate with other data scientists within NTU to align data collection mechanisms and measurement practices, as well as to collectively further NTU's data-driven decision making capabilities.
- Play a central role in the visualisation and reporting of KPIs, including contributing to the development of a unified digital marketing performance dashboard.
- Lead in the advocacy, acquisition and implementation of tools to facilitate the collection, storage and analysis of digital marketing data.

**Requirements**:

- About 5 years of experience in a marketing-centric quantitative role, preferably with a data science team, media agency or digital marketing agency.
- Track record of leading marketing-centric research projects from end to end, from developing hypotheses and determining the research methodology to collecting, interpreting and presenting the data.
- Expertise in digital marketing analytics, audience research and statistical techniques.
- Experience with relational databases and XML/JSON/APIs.

Hiring Institution: NTU

  • Lead Data Scientist

    1 week ago

    Singapore Data Analytics Full time $150,000 - $200,000 per year

    Get to Know the TeamAt Grab, the Market Insights team drives impactful data-driven decisions by uncovering insights about the region's users, merchants, and driver partners. By analysing vast datasets across transactional and behavioural activities, we bridge the gap between raw data science capabilities and actionable business strategies. Our work is...

  • Data Scientist

    1 week ago

    Singapore Data Analytics Full time $90,000 - $120,000 per year

    Get to Know the TeamGFin Analytics team supports the GFin product and business organisations, across Payments Core, Payments Experience, Lending, Insurance, and Kios. As a Data Scientist (Analytics), you'll be part of the Lending tech family where we strive to be the best FinTech company in the region. Our team is focused on understanding user experiences...

  • Senior Data Scientist

    4 days ago

    Singapore Data Analytics Full time $104,000 - $130,878 per year

    Get to Know the TeamOur Search and Personalisation Team focuses on advancing scalable machine learning and experimentation frameworks that power search relevance, ranking, and recommendations across Grab. By leveraging cutting-edge analytics and statistical methods, we continuously optimize how users connect with merchants, services, and content.Get to Know...

  • Data Analytics Manager

    2 weeks ago

    Singapore DATA ANALYTICS RESEARCH & TECHNOLOGY INSTITUTE PTE. LTD. Full time

    Great Working Environment WFH / Hybrid Working Arrangement Excellent Exposure and Opportunities IQPC provides business executives around the world with tailored practical conferences, large-scale events, topical seminars, in-house training programs, and delivers a full suite of B2B digital opportunities, keeping them up-to-date with industry trends....

  • Data Analytics/Science Manager

    2 days ago

    Singapore DATA ANALYTICS RESEARCH & TECHNOLOGY INSTITUTE PTE. LTD. Full time

    Great Working Environment WFH / Hybrid Working Arrangement Excellent Exposure and Opportunities IQPC provides business executives around the world with tailored practical conferences, large-scale events, topical seminars, in-house training programs, and delivers a full suite of B2B digital opportunities, keeping them up-to-date with industry...

  • Data Analytics/Science Manager

    2 days ago

    Singapore DATA ANALYTICS RESEARCH & TECHNOLOGY INSTITUTE PTE. LTD. Full time

    Great Working Environment WFH / Hybrid Working Arrangement Excellent Exposure and Opportunities IQPC provides business executives around the world with tailored practical conferences, large-scale events, topical seminars, in-house training programs, and delivers a full suite of B2B digital opportunities, keeping them up-to-date with industry trends....

  • Data Scientist

    4 days ago

    Singapore REAL ESTATE ANALYTICS PTE. LTD. Full time

    We are looking for senior and junior data scientists to join us to build models and algorithms that can process real estate data and solve real estate related problems in creative ways. **Duties & Responsibilities**: - Build, validate, test, and deploy machine learning models or algorithms to solve real estate related problems - Optimise or design and...

  • Data Scientist

    5 days ago

    Singapore REAL ESTATE ANALYTICS PTE. LTD. Full time

    **Duties & Responsibilities**: - Build, validate, test, and deploy machine learning models or algorithms to solve real estate related problems - Optimise or design and build new framework and automation tools to enable teams to consume and understand data faster - Support various stakeholders by proposing and implementing data science models to extract...

  • Senior Data Scientist, Analytics

    4 weeks ago

    Singapore Airwallex Full time

    Senior Data Scientist, Analytics (Onboarding) Join to apply for the Senior Data Scientist, Analytics (Onboarding) role at Airwallex Senior Data Scientist, Analytics (Onboarding) Join to apply for the Senior Data Scientist, Analytics (Onboarding) role at Airwallex Get AI-powered advice on this job and more exclusive features. About AirwallexAirwallex is...

  • Data Scientist, Data Strategy and Analytics

    25 minutes ago

    Singapore SkillsFuture Singapore Full time

    **What the role is** SkillsFuture Singapore (SSG) is a statutory board under the Ministry of Education (MOE). It drives and coordinates the implementation of the national SkillsFuture movement, promote a culture and holistic system of lifelong learning through the pursuit of skills mastery, and strengthen the ecosystem of quality education and training in...