Senior Communications Executive
6 days ago
This expansion reflects the desire to proactively profile and differentiate the Allen & Overy brand in each of the APAC locations. This role will be based in Singapore.
Key relationships
- Senior Communications and Campaigns Manager APAC
- Heads of Business Development, Communications & Marketing, APAC
- Asia Pacific Regional Heads of Practice, Managing Partners and Partners
- Asia Pacific Marketing & Business Development team
- Global media relations, communications and content team
- Global social media team (Belfast)
**Job description**
Role and responsibilities
Working closely with the Senior Communication and Campaigns Manager for APAC, the role will focus on advising and supporting the following broad objectives, addressing both internal and external stakeholders.
- Identifying opportunities to promote the brand in key APAC markets as well as to protect the brand
- Working with the business development team to understand marketing goals, challenges, perception gaps, and then advising on the development and execution of bold and insightful media and digital campaigns, which are well thought-out and measurable.
- Working closely with local and regional champions for Diversity & Inclusion, Pro Bono & Community Investment, and Mental Health to profile the brand and build community support internally and externally.
- Identity opportunities to support the A&O Employer brand alongside local HR teams.
- Identifying opportunities to leverage global thought leadership/campaigns at an APAC level aligned with the global and regional strategy.
- Helping to embed best practice in communications across the APAC region.
- Remain innovative as a function to ensure our communications efforts help A&O standout amongst our competitors as well as ensure we remain focus on being the most advanced law firm.
Key responsibilities include:
- Managing our brand and visual identity across our APAC offices which includes working with the regional design agency to design brochures, advertisements, banners, social media cards etc.
- Liaising with BD, partners and associates on a regular basis to source key themes, market trends and developments to proactively promoting the firm’s expertise and insight via media and digital channels.
- Working with the Senior Marketing & Comms Manager and BD to develop insightful, engaging integrated campaigns encompassing a variety of communications channels in alignment with the firm’s regional growth priorities.
- Manage the A&O WeChat account, which would involve working closely with our Hong Kong and China-based BD team to develop content pipeline and conceptualise ideas to enhance engagement.
- Serving as our brand ambassador for our social media channels: LinkedIn, WeChat and Twitter and coaching internal stakeholders on best practice.
- Drafting, managing and uploading APAC content on the various A&O LinkedIn channels. Draft and design content for maximum engagement, filter incoming requests for social media posts and be able to influence the best possible outcome for the firm and internal stakeholders.
- Managing the firm’s engagement with media and providing strategic counsel for internal stakeholders when engaging with media. This role would also involve identifying potential angles for media engagement with Chinese and English language media outlets to proactively pitch content ideas and filter incoming enquiries; draft and issue press releases; manage our key media relationships.
- Website content development, management and publication of the APAC-related English and Chinese-language content.
- Ensuring activity is measurable and data driven; and utilise this insight to improve and influence future initiatives.
- Preparing and/or coordinating Awards and Directory submissions for APAC.
- Using the firm’s internal communications channels to educate the global and/or regional network communicate successes and significant business updates.
Key requirements
- B.A (Communications or Journalism)
- Familiarity and/or proven experience / use of a digital marketing stack including
- Passion for copywriting
- Demonstrated media relations experience, particularly in successfully building profile and managing potential risks.
- Strong organisational/project management skills with the ability to plan ahead and execute to task.
- Excellent track record of working with senior management within a complex, matrixed organisation.
- Excellent interpersonal skills, with the ability to interface at all levels and to influence senior management.
- Ability to present a point of view, convince and articulate clearly - both verbally and in writing.
- Strong track record of using initiative and creativity to conceptualise, execute and influence on strategic projects/campaigns.
- Able to deal with multiple priorities and urgent situations as they arise; the ability to be flexible when needed to adapt to fast changing dynamics; resilient under pressure.
- Friendly and approachable to all levels of
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