
Marketing & Communication Executive
4 days ago
**Responsibilities**:
- Assist in the planning and execution of the overall marketing & brand communication (web, print and social) of EAIM and its programmes
- Lead the design, development and management of EAIM websites, social channels, events and other outreach programmes to amplify key messages & campaigns
- Write and pitch media releases, articles, and thought leadership content across mainstream, trade, and social medias
- Work web developer to accelerate SEO and raise search-engine results
- Write communication materials and articles, translation for website, marketing collaterals in social media platforms
- Liaise with creative team for overall conceptualization and production of marketing materials and projects
- Manage media and digital agencies to lead end to end content and marketing campaigns with measurable outcomes
- Manage issues and crisis communications
- Assist in offline events such as roadshows, exhibitions and seminars
- Managing and tracking marketing budgets
- Ability to develop a positive rapport with colleagues, demonstrate strong influencing skills and possess excellent writing, analytical and reporting skills
**Requirements**:
- Diploma / Degree in marketing or communication
- 3 - 5 years of relevant work experience
- At least 1 year of experience in Digital Marketing with a focus in content development and/or reporting, knowledge of Search Engine Marketing (SEM)
- Meticulous executor and keen eye for details
- Strong communication skills (written & oral)
- Proficiency in Mandarin, reading and writing as this position is required to communicate in this language
- Good understanding on new media - digital and social media marketing in International/China markets
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