Manager/senior Manager, Intergrated Marketing

[What the role is]

About EDB

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

About the role

The Integrated Marketing team is part of EDB’s Brand, Marketing and Communications (BMC) division. Collectively, we oversee the Singapore business brand; coordinate EDB’s advertising needs; and execute campaigns promoting Singapore’s attractiveness as a destination to companies. Our goal is to build awareness of Singapore amongst international businesses and talent; and to translate this awareness into tangible interest from these audiences in moving to Singapore.

As Manager/Senior Manager (Campaigns - AI), you will be responsible for executing a multi-channel, thematic campaign to increase awareness of Singapore’s attractiveness to international business executives, and drive these executives to invest in or move to Singapore. Examples of themes for campaigns include sustainability and the green economy; artificial intelligence; or global talent.

[What you will be working on]

Your responsibilities will include:
AI campaign strategy and planning- Defining overall campaign objectives, messaging, target audience, user journeys, and success metrics/KPIs- Recommending an ideal channel mix across owned, earned, and paid channels to achieve campaign objectives; this can include digital channels and offline channels such as events.- Socialising campaign strategy with internal stakeholders, including senior management, other marketing teams, and EDB’s client-facing industry groups, to obtain the necessary approvals and informal buy-in to successfully execute the campaign

AI campaign execution, optimisation, and tracking- Developing campaign assets, including content, ads, and visuals - these can be developed internally with other teams in the BMC division (such as content marketing) or with external partners, based on objectives- Securing and executing partnerships with event organisers, professional services providers, vendors, and other partners in service of campaign objectives- Regularly reporting campaign performance to internal stakeholders and management; recommend mid-campaign optimisations as needed; and incorporate post-campaign learnings into future campaigns- Managing campaign timelines and ensuring key milestones are on schedule

Other responsibilities- Supporting other campaign leads with planning and execution in a “2IC” role; this can include components of all of the above- Governing and driving adoption of Brand SG and EDB assets and toolkits, including visual assets, design templates, and merchandise

[What we are looking for]

Get in touch if you have:
- At least 5 years’ integrated marketing experience, preferably in B2B tech or the public sector; including in content marketing, events and partnerships- Hands-on experience with paid media, social media, and search, either as a business user or as part of an agency- Proficiency in tools such as Adobe Analytics, Adobe Experience Manager, Google Analytics, Oracle Eloqua, and Salesforce- A degree in a relevant discipline such as marketing or mass communications; we will also consider any other relevant qualifications

And if you can:
- Deliver high-quality work with mínimal intervention from your managers- Influence internal and external stakeholders, including many who are not marketing experts- Thrive in a working environment with aggressive timelines and complex tasks- Come up with, and follow through on, creative concepts that make a brand stand out from its competitors

This role is only open to Singaporeans.