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Marketing and Sales Executive

2 weeks ago

Singapore SHAHI FOODS PTE LTD Full time

**Key Responsibilities**:
**1.**In-House Sales & Guest Relations**:

- Build and maintain relationships with repeat guests, VIP diners, hotel concierges, and walk-in customers.
- Promote upselling of premium menu items, tasting menus, or festive set menus to increase average spend per guest.
- Respond to reservation inquiries and special requests in a professional and timely manner.
- Identify and convert group booking leads (birthdays, anniversaries, private dining, etc.) within the restaurant.

**2.**Marketing Strategy & Execution**:

- Plan and execute marketing campaigns to promote dine-in experiences, new menus, promotions, and festive events (e.g. Diwali, National Day, Mother's Day).
- Collaborate with the operations and culinary teams to align campaigns with restaurant offerings and calendar highlights.
- Maintain an in-house marketing calendar, coordinating promotions with internal events and public holidays.

**3.**Digital & Social Media Management**:

- Manage the restaurant’s social media accounts (Instagram, Facebook, etc.) with regular, brand-aligned content.
- Create and schedule engaging posts (food features, chef stories, behind-the-scenes, testimonials).
- Monitor engagement, respond to comments/messages, and manage social campaigns (boosted posts, giveaways).
- Maintain accuracy and branding across third-party platforms (Google, TripAdvisor, Chope, etc.).

**4.**Public Relations & Online Presence**:

- Monitor and respond to guest reviews on platforms such as Google, TripAdvisor, and Facebook in a courteous, brand-consistent tone.
- Liaise with media outlets, bloggers, and influencers to arrange press tastings, mentions, or reviews.
- Coordinate with design or PR vendors (if any) for artwork, promotions, or listings in local dining directories.

**5.**Promotions & In-Restaurant Activations**:

- Assist in planning and executing in-house promotional activities such as festive décor setups, guest gifting (e.g., mithai boxes during Diwali), and themed dining events.
- Work closely with service and kitchen teams to ensure seamless execution of promotional events and campaigns.
- Support loyalty or membership initiatives (e.g., returning guest rewards, newsletter subscriptions, feedback-driven offers).

**6.**Administrative & Reporting**:

- Track ROI on marketing activities, social engagement metrics, and guest feedback.
- Maintain and update a database of customer contacts for direct marketing (e.g., birthdays, anniversaries, promotions).
- Prepare weekly or monthly performance reports for management, including reservation trends, guest demographics, and campaign effectiveness.
- Ensure consistent branding across print and digital materials (menus, tent cards, eDMs, etc.).

**Requirements**:
**Education & Experience**:

- Degree in Marketing, Business, Hospitality Management, or related field.
- Minimum **3-5 years**of relevant experience in a marketing or sales role within the F&B or hospitality industry.
- Experience in fine dining and/or Indian cuisine establishments is highly preferred.

**Skills & Competencies**:

- Strong interpersonal and communication skills (written & verbal).
- Excellent grasp of social media, digital marketing tools, and basic design aesthetics.
- Sales-driven with a passion for exceeding guest expectations and increasing in-house footfall.
- Proficiency in Microsoft Office; knowledge of Canva, Meta Business Suite, Mailchimp, or similar tools is a plus.
- Familiarity with reservation platforms (Chope, Quandoo, SevenRooms, etc.) is advantageous.

**Personal Attributes**:

- Well-groomed, personable, and guest-oriented.
- Self-motivated, creative, and detail-oriented.
- Able to work evenings, weekends, and holidays when required for in-house campaigns or special events.
- Team player with strong initiative and a sense of ownership over brand image.