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Marketing Manager, Thv, Sea
3 weeks ago
Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our
Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
**How you will make an impact**:
- Drive the implementation of new product and indication launches and ensure strong launch execution
- Evaluate local needs of the commercial and clinical teams in alignment with the marketing plan, including delivering field training and clinical marketing activities
- Maintain contact with local KOLs and develop high quality relations with other health care professionals, Develop event strategy, aligned with local dynamics/needs and EU event strategy
- Lead the implemention of assigned Therapy Development initiatives and Economic Value campaigns
- Lead the creation of localized marketing materials
- Assess market dynamics and analytics (e.g, market size and trends, competitive situation, reimbursement) in close collaboration with Business Analyst in the country
**What you’ll need (required)**:
- Bachelors Degree in marketing, economics, biomedical engineering or relevant fields with minimum of 8 years of related working experience in Sales and Marketing in healthcare industry
- Masters degree or additional Healthcare related (scientific or engineering) post-graduate degree with 6 years of related working experience in Sales and Marketing in healthcare industry
- Medical device experience in Cardiovascular/Cardiology is highly regarded
- Marketing experience in multiple countries in Southeast Asia is highly regarded
**What else we look for (preferred)**:
- Proven successful project management skills
- Proven expertise in Microsoft Office Suite
- Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
- Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
- Extensive understanding of related aspects of marketing concepts and principles
- Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
- Ability to assess and understand market share, pricing, ASPs, competitive dynamics
- Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
- Strict attention to detail
- Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
- Ability to manage competing priorities in a fast paced environment
- Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
- Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs,
- clinical economics and training to ensure effective and optimal integration of efforts
- Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
