Online Manager, Sea

**Online Manager, SEA**:

- Singapore
- Online / E-Commerce
- 2212449
- Estée Lauder Companies

**Job Description**:
The Online Manager is responsible for selected Estée Lauder Companies’ brands E-Commerce launch, growth and profit on Marketplace (Lazada) in South-East Asia.

The role will cooperate with internal stakeholders (in Region & Affiliates) to lead online strategy, build online roadmap, manage partnerships (Lazada, ‘LP’, agencies) and coordinate projects to drive both commercial results and consumer experience.

**ACCOUNTABILITIES**:
1. Business Planning & Management
- Work with Regional Online teams and both Online / Brand Affiliates teams to deliver strong ECommerce growth and best-in-class experience.
- Liaise with Regional office to cascade Global & Regional Online strategies and priorities to South-East Asia.
- Provide support and strategic direction to the Brands for E-Commerce demand generation, digital marketing and business optimization.
- Pilot Online master marketing calendar for SEA (including key promos, animations, new products) and coordinate implementation with Affiliates.
- Take ownership of our stores evolutions to drive conversion: shop-in-shop design, product content creation, features adoption.
- Take a hands-on approach in the planning, development and launch of E-Commerce activities - with special focus on “Mega-Campaigns” (Lazada Birthday, 11.11, 12.12, Super Brand Days): concept, promo mechanics, pitch, creative design, sourcing of gifts.
- Coordinate multiple vendor and agency relationships

2. Launch of New Brands
- Lead end-to-end launch of given new Brands on Lazada - including:

- defining overall strategy
- defining product line-list and coordinate 12 months forecast with Affiliates
- coordinating SIS design, product content creation, unboxing experience
- Lead the launch campaign (offers, 360 plan) and negotiate visibility with the platform
- Build ‘master’ Marketing calendar for the first 12 months & coordinate localization with Affiliates.

3. Business Intelligence
- Identify market opportunities to grow online revenue generating channels
- Conduct competitive and market analysis
- Provide eCommerce education and advice to Brands and share best practices within the Region and Affiliates
- Be the voice of South-East Asia for Regional teams: express local needs, structure priorities, advocate local / platform specifics.

4. Tracking & Reporting
- Conduct monthly business reviews with Brands and Affiliates
- Evaluate eCommerce campaigns and spend effectiveness together with Affiliates teams.
- Analyze and explain site metrics trends and recommend analytics-driven changes

**Qualifications**
- Degree holder with at least 6 years’ experience in eCommerce and Digital for a B2C focused organization.
- Strong experience managing marketplaces E-Commerce (esp. Lazada).
- Digital marketing expertise, particularly in the areas of Social media, Search, Analytics.
- Able to lead and work with people at all levels across the organization and influence opinion to accomplish business goals and objectives
- Decisive, can make sound decisions despite uncertainties and pressures.
- Extremely detail-orientated and able to manage multiple priorities
- Outgoing, proactive, fast-learning, independent and innovative
- Regional work experience is a strong advantage.
- Experience with Beauty, Luxury or Prestige industry related brands is a plus.

Required languages:

- Proficiency in English mandatory
- Other Asian languages would be an advantage

**Job**: Online / E-Commerce

**Primary Location**: Asia Pacific-SG
- **Job Type**: Standard

**Schedule**: Full-time

**Shift**: 1st (Day) Shift

**Job Number**: 2212449