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Apps Measurement Specialist, Large Customer Sales
3 weeks ago
Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience with measurement platforms, analytics, and attribution modeling
Preferred qualifications:
- Experience with Implementation/Configuration of Measurement, Web Analytics or Attribution Strategy including: Data-Driven Attribution/Non-Last Click Attribution, Cross-Device Measurement, Conversion Tracking, Geo-Experiments, Incrementality/Lift, Online-to-Offline measurement, Offline Data Import
- Experience with leading third-party measurement, site analytics (Adobe, Omniture), CRM, and data systems.
- Experience in dealing with and influencing senior advertiser / agency decision makers
- Experience in presenting insights and results to senior audiences
- Knowledge of Google measurement capabilities across ad and media platforms including Google Ads, Search Ads 360, Google Analytics.
- Understanding of the digital ad ecosystem and recent privacy changes
**About the job**:
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
You will be an expert at using data to help our partners make better decisions, which in turn will drive the app business. Your knowledge of monetization and the full marketing funnel combined with your communication skills and analytical abilities will position you at the heart of App measurement strategy. You will provide project management skills, analytical expertise and business judgment to support strategic and tactical activities. App Specialists care deeply about the unlocking the full potential of the app ecosystem and seek to do so by helping app developers cultivate an install base of active users that can drive business outcomes for the developers.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
**Responsibilities**:
- Work to provide deep measurement support by leading conversations with product, marketing, and data science teams, operating as an expert on effectiveness and lift testing for App marketing efforts.
- Become a trusted advisor for clients in navigating privacy changes and developing scalable templates, models, processes to broaden impact.
- Develop lifetime value model by major vertical that includes looking at user engagement and retention, monetization and virality by vertical to better measure LTV.
- Collaborate with cross-functional teams (product, marketing, sales, global leads, regional client side instrumentation) to roll out LTV based measurement approach, both internally and externally.
- Partner with Sales/Sales operations to develop and test tools, dashboards, templates and frameworks to streamline and scale client analyses.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
