Aladdin Product Marketing, Private Markets

7 days ago

Singapore BlackRock, Inc. Full time

Aladdin Product Marketing, Private Markets

**About this role**

**About this role**

**Background**

BlackRock Inc. is a preeminent global firm, providing investment management, risk management and advisory services to institutional and individual investors around the world. Aladdin® is the investment management platform that provides asset managers, asset owners and asset servicers sophisticated risk analytics with comprehensive portfolio management, trading and operations tools on a single platform to power informed decision-making, effective risk management, efficient trading and operational scale across both public and private markets.

Aladdin is currently a $1bn technology business with a rapidly expanding private markets technology offering that transforms, scales and elevates how private markets investments are managed alongside public markets investments.

**Role Description**

The Aladdin Product Marketing team is focused on driving awareness, engagement, and adoption for Aladdin's capabilities across the community, including prospects and existing clients. As a Product Marketing Vice President and key member of the Aladdin Private Markets team, you will be responsible for partnering with product, sales, marketing, and client teams to drive growth of the private markets technology business by developing and executing go-to-market strategies, defining product messaging and narratives, and shaping the product vision. You will also connect directly with users to understand their business problems and help deliver solutions.

**Key Responsibilities**
- **Develop positioning and messaging**: Define and develop tailored product messaging and positioning for Aladdin's private markets platform, managing the narratives for one or more client segments (e.g. Asset Managers, Asset Owners, and Asset Servicers)
- **Enable sales and client-facing teams**: Develop sales enablement collateral (messaging guides, pitch decks, FAQs) and educate internal teams around our private markets solutions to drive growth of the business.
- **Drive product adoption**:Increase awareness, interest, and usage of Aladdin's private markets capabilities through marketing campaigns and content to ensure that clients continue to gain significant value from our platform.
- **Engage the client community**:Elevate the client experience by organizing community events (virtual and in-person) and leveraging digital marketing platforms to foster a community and improve brand reputation.
- **Manage product launches**: Execute on go-to-market strategies by partnering with product leads to define the addressable market, refine the value proposition and narratives, and by partnering with revenue marketing and corporate comms teams to craft the public launch plan.
- **Be the voice-of-the-customer**:Build relationships with users and bring market and client feedback to product teams to influence product roadmaps and longer-term product strategy.

**Essential skills / experience**:

- 5+ years of relevant product marketing, product management or project management experience with a focus on financial technologies.
- Strong knowledge of or interest in the private markets sector
- Experience partnering with product teams to bring new products or features to market.
- Strong verbal and written communication skills to articulate value proposition and convey complex product concepts simply and clearly to different client segments.
- Creative mindset to build engaging marketing materials and effective pitch decks.
- Effective presentation skills to engage directly with clients and enable internal teams on the product offering.
- Ability to work cross-functionally, influence behavior at various levels in the organization, and form strong relationships with key stakeholders.
- Self-starter and critical thinker who can proactively identify and communicate opportunities and resolve issues.
- Quick and independent learner with entrepreneurial drive to make processes better.
- Experience with query languages (SQL) and data management software such as Snowflake and PowerBI is a plus.

**Our benefits**

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

**Our hybrid work model**

BlackRock's hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person - aligned with our commitment to perfor

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