Product Marketing Manager

2 weeks ago


Singapore Sky Mavis Full time

**About Sky Mavis**

Sky Mavis, the pioneer behind the blockchain game Axie Infinity, is revolutionizing the virtual gaming world with innovative technology and infrastructure. We are committed to fostering a dynamic and inclusive work culture where individuals can bring their authentic selves to the table. As a team of entrepreneurial disruptors and gamers, we are driven by a shared passion for making a meaningful impact and embracing the challenges and critiques that come with being at the forefront of technological advancement.

**About the Role**

**Duties & Responsibilities**

1. Go-to-Market Strategy
- Develop and execute go-to-market plans for new features and product launches within the Sky Mavis ecosystem (NFT marketplace, wallet, bridging solutions).
- Analyze competitive landscapes and market trends to uniquely position our offerings in the Web3 space.

2. Product Positioning & Messaging
- Create compelling, audience-specific product positioning and messaging that resonates with creators, traders, and gaming enthusiasts.
- Collaborate with product and design teams to craft impactful narratives that highlight the value of our Web3 solutions.

3. Marketing Campaigns & Content
- Oversee the creation of high-impact marketing content (whitepapers, webinars, blog posts, videos) tailored to various segments of the Sky Mavis community.

4. User Research & Insights
- Conduct user interviews, competitive analyses, and market research to understand user needs, motivations, and pain points.
- Partner with product management to turn insights into actionable product roadmaps and enhancements.

5. Cross-Functional Collaboration
- Work closely with Product, Engineering, Sales, and Customer Support to ensure a unified product experience and messaging.
- Team up with Business Development to identify and pursue strategic partnerships that expand product reach and revenue potential.

6. Performance Analytics & Optimization
- Define and track key product marketing metrics (MAUs, user retention, campaign ROI, etc.).
- Leverage data-driven insights to continuously refine and optimize marketing strategies and messaging.

**Requirements**:

- At least 03 years of experience in product marketing, must have work exposure to Web3 or gaming.
- Proven record of managing successful product launches under tight deadlines and high visibility.
- Self-starter with strong organizational skills and the ability to work under pressure in a fast-paced environment.
- Exceptional cross-functional collaboration skills - comfortable working across time zones and with teams from diverse backgrounds.
- Strong storytelling and communication abilities, translating complex Web3 concepts into clear and compelling messaging.
- In-depth knowledge of NFTs, DeFi, wallets, bridging solutions, and the broader Web3 ecosystem.
- Proficiency in data analysis, marketing automation tools, CRM platforms, and performance tracking.
- Excellent project management skills with attention to detail and a bias for action.


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