Marketing, Snr Executive

3 days ago

Singapore JOBALLY PTE. LTD. Full time

**Marketing, Snr Executive (Student Recruitment)**

B2C (Direct Consumer Marketing)

Brand and Awareness
- Expand company’s branding in selected cities within the Southeast Asian (SEA), South Korea, South and Central Asia markets via integrated channels such as digital, including social media, and offline platforms
- Explore media partners such as influencers, and education portals to expand audience reach
- Maintain and manage social media and digital assets for the markets assigned
- Ensure proper response to comments/queries on Social Media
- Look into achieving growth of social media engagements across all platforms
- Identify and create student success stories for owned and paid media
- Ensure all localised assets adhere to brand guidelines
- Work closely with Central Marketing team to achieve synergised branding objectives

Leads Performance
- Ensure lead generation campaigns are implemented in consultation with the sales team
- Plan, develop, and monitor all lead generation campaigns to ensure proper follow-up of enquiries and tracking of the effectiveness of campaigns
- Work closely with Segment Marketing to align contents and assets for advertising according to the recruitment plan of the markets assigned
- Provide marketing support to ensure sales targets set across programmes are met/overachieved

B2B (Agent Marketing Management)
- Support agents and sales in developing creatives and/or campaigns for recruitment purposes
- Maintain relationships with agents to assist them in marketing and promoting for programmes
- Plan and develop campaigns that could potentially enhance company’s value in helping agents to promote the brand and courses

Other Responsibilities
- Ensure marketing costs are kept within budget
- Maintain proper tracking of marketing expenses and to track effectiveness of campaigns according to respective objectives

**Requirements**:

- Diploma/Degree in Marketing, Business, Mass Comms or equivalent
- 3-5 years working experience in marketing in SEA/South Asia/Singapore, preferably in the Education/Training industry
- Good communication and presentation skills
- Excellent knowledge of local media in specified countries
- Experience in matrixed and regional organisational structures is preferred
- Highly motivated, resourceful, and results-oriented team player with a desire to learn and a passion for challenges.
- Ability to develop and deliver marketing/communications plans
- High level of organisational skills
- Budget Management and numeracy skills
- Experience and in-depth knowledge of social media and online marketing is essential
- Experience preferred in design tools like Photoshop
- Willing to accommodate time differences when communicating with colleagues in Singapore is required

EA License No : 18C9228 REG No : R1324979 (Woo Kum Yoke)

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