Content Strategist/senior Content Strategist

3 days ago

Kallang, Singapore HOL Full time

You are a highly empathetic individual adept at developing and implementing effective strategies to optimise and create engaging and intuitive user-centred experiences. Accustomed to conducting user research using various approaches, tools, and methods, you can strategically identify user needs, wants, thoughts, emotions, and pain points to help you create meaningful and impactful user experiences across different touchpoints.

Insatiably curious about the world, you seek to understand current trends, technologies, and user behaviours. You ask the right questions and are open to exploring the latest ideas and approaches to problem-solving.

Your strong analytical mindset and attention to detail enables you to analyse data and user feedback to tease out valuable insights. You have great instincts and are comfortably negotiating the balance between creative ideas and practical usability.

Your positivity, enthusiasm, and curiosity are contagious. People are naturally drawn to you. You enjoy collaborating with multifunctional teams made up of a motley crew of designers, developers, and content writers.

Faced with ambiguous challenges, you dive in, unfazed because you like thinking out of the box. People describe you as a self-starter with tons of initiative and you can be depended on to get things done on time and in good order without supervision.
- What will you be doing?- Conduct thorough research on the stakeholders and target audience of various project. This includes but is not limited to user research, macro-micro environment analysis, competitive analysis, and stakeholder interviews to define user profiles, needs, behaviours, emotions, and pain points across different touchpoints.
- Work closely with cross-functional teams to formulate content strategy. This includes information architecture, customer journey maps, and user scenarios to guide project vision, experience design, and content direction.
- Drive content ideation sessions and stakeholder workshops to derive new concepts, formats, and angles in content offerings that resonate with the target audience.
- Synthesise discovery user research into strategic approaches and deliverables, such as strategic briefs, presentations, and analysis reports.
- Optimise content for search engines (SEO) and UX to improve organic reach, website traffic, and conversion rates.
- Derive approaches to monitor and measure content performance using various tools, generate reports and leverage insights to refine strategies and improve content effectiveness.
- What are we looking for?- Proven track record in conducting user studies, workshops, interviews, and focus groups.
- Strong understanding of user research methodologies, both qualitative and quantitative. Open to using new methods to engage users and in conducting user research.
- Experienced with data analysis and employing visualisation tools to communicate data effectively.
- Familiarity with methodologies such as agile development and design thinking is preferred.
- Excellent verbal communication skills. Comfortable presenting ideas and articulating user research findings and concepts to various stakeholders in small and large group settings.
- Excellent problem solver and ability to work in cross-functional teams.

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