Product Marketing Senior Executive

4 days ago


Singapore Brother International (Singapore) Pte. Ltd Full time

**Attractive Perks and Benefits**:
Our employees are our greatest asset. That’s why we take good care of them. How do we take care of you? We offer a wide range of benefits ranging from health screening, dental care, optical care to perks like TCM coverage and gym memberships.

**Job Description**:

- Developing and implementing strategic marketing initiatives and product launches to achieve business objectives.
- Provide marketing support to sales offices within the region.
- Develop and review marketing activities to increase growth opportunities in the business.
- Develop B2B offering plans such as MPS and/or TMP to expend B2B market share in the region.
- Prepare required contents and provide product training as well as sales tool for the sales offices.
- Create and deploy a communication plan to create awareness and confidence in our solutions.
- Analyze and forecast market trends and potential of business growth.

**Qualifications / Experience**
- Bachelor's degree or equivalent.
- Relevant experience in Printer or Copier industry (minimum 3 years of experience).
- Proven experience in marketing strategies and execution, especially in B2B business.
- Experience in MPS and/or DMS solutions is an added advantage.
- Ability to manage internal stakeholders across seniorities and functions.
- Analytical and hands-on approach with both business and technical teams.



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