Insights Analyst

2 weeks ago

Singapore TRUESCOPE (SINGAPORE) PTE. LTD. Full time

**The Role**

This role might be the right fit for you if you’re looking to flex your analytical and creative skills. The Truescope team is looking for an Insights Analyst that is keen to transform raw data into meaningful insights. You will dive deep into a lot of data to uncover patterns and trends in media activity and consumer behaviour and then translate your findings to tell our clients a compelling story.

**What You’ll Do**
- Data preparation - You will cleanse data and perform quality control checks on datasets.
- Media monitoring and social listening - You’ll use our proprietary platform to monitor clients’ mainstream media activity and “listen” to what is being said about our clients and the issues they’re interested in on social media.
- Data analysis and trend-spotting - You’ll identify patterns and trends (and anomalies) in the data and perform both quantitative and qualitative analysis. Ultimately, you’re looking to discover what is driving media/brand activity and consumer behaviour across mainstream and social media sources.
- Report writing - You’ll transform your findings into clear and concise reports for your portfolio of clients.
- Indulge in industry trends - You’ll also get to research and write about topics of interest that will be housed in our monthly marketing pieces in the form of blog posts, whitepapers and webinars.
- Cross-collaboration - You’ll sit with the Insights Team, but you’ll also be working with our highly experienced Business Development and Client Success teams to help create and deliver compelling reports and projects.

**What You’ll Bring**
- At least two years of experience in a data analysis / marketing / communications / research / social media role
- An excellent command of the English language
- Strong writing and analytical skills
- An interest in consumer behaviour
- A passion for storytelling
- Out-of-this-world attention to detail
- Experience in working with large sets of data using Excel or other statistical software

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