Product Marketing Lead

3 days ago

Singapore DCS CARD CENTRE PTE. LTD. Full time

Are you passionate about driving fintech growth and building impactful marketing campaigns? Join our fast-growing Payment Fintech Company as a Product Marketing lead and help shape our DeCard brand, boost user acquisition, transactions and increase B2B sales leads

**Key Responsibilities**:

- Develop and execute comprehensive go-to-market strategies for new and existing DeCard card products.
- Conduct market research to understand customer needs, competitive landscape, and industry trends.
- Create compelling value propositions, messaging, and positioning tailored to target audiences.
- Plan and execute marketing campaigns across digital, direct, and partnership channels.
- Drive user acquisition, activation, and retention through targeted marketing programs.
- Monitor and analyze product performance metrics, customer feedback, and campaign effectiveness.
- Manage product-related content, promotional materials, and communication strategies.
- Stay updated on industry regulations, compliance requirements, and best practices in the financial card sector.
- Develop social media management & community engagement: Overseas daily operations of social media platforms across traditional and emerging channels, with a focus on audience growth, engagement, and campaign performance.
- Event planning & promotion: Design and execute online/offline events to promote the company’s fintech image and expand market reach.
- Sales promotion & campaign execution: Support paid performance marketing campaigns across platforms including Facebook, Instagram, TikTok, YouTube, LinkedIn, X (Twitter), and Xiaohongshu — driving traffic, engagement, and conversions.

**What We’re Looking For**:

- Proven experience in marketing, event planning, and brand promotion, preferably within fintech industries.
- Strong ability to create impactful campaigns to drive user growth and market exposure.
- Hands-on experience with both online and offline marketing strategies.
- Excellent communication and organizational skills, with a creative, results-driven mindset.

**Why Join Us?**
- Be at the forefront of fintech innovation.
- Lead exciting projects with high visibility and impact.
- Work in a dynamic, collaborative, and forward-thinking team environment.

**About the Company**

Founded in 1973, DCS Card Centre (formerly Diners Club Singapore) is a financial institution licensed to issue credit and charge cards, governed by the Monetary Authority of Singapore (MAS) under the Banking Act.

We deliver digital-first, customer-centric payment products and solutions for consumers, merchants and corporates. Leveraging on our deep heritage, we aspire to be an innovative fintech leader driving integrated payment and financial services

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