Senior Associate, Marketing Communication

6 days ago

Singapore Kulicke and Soffa Full time

We are seeking a dynamic and creative Marketing Communications Specialist specializing in social media to join our team. This role is critical in developing, executing, and managing our social media strategies to enhance brand visibility, engage audiences, and drive business growth. Content creation, analytics, and building meaningful relationships with online communities.
- Develop and implement comprehensive social media campaigns aligned with the company’s marketing goals.
- Create, curate, and schedule engaging content (text, images, videos, etc.) across all social media platforms, including Facebook, Instagram, LinkedIn, and emerging platforms.
- Monitor social media channels to foster meaningful engagement.
- Analyze campaign performance using tools like Google Analytics, or other platforms, providing detailed reports and actionable insights.
- Stay updated on social media trends, platform updates, and competitive activity to optimize strategies.
- Collaborate with internal teams, such as design, product, and events, to ensure brand consistency and alignment with broader marketing initiatives.
- Manage social media paid advertising campaigns, including budgeting, targeting, and performance tracking to maximize ROI.
- Develop strategies to grow online communities and drive traffic to the company's website or other digital assets.
- Ensure alignment with the company’s tone and voice while adhering to industry regulations and best practices.
- Other tasks include graphic creation to support events, campaigns or other marketing communications activities.

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