Public Relations Manager

2 weeks ago


Singapore ZOUK CLARKE QUAY PTE. LTD. Full time

We are looking for a talented Public Relations Manager passionate about orchestrating engaging stories that will strike a chord amongst our guests and the general public. You will represent the Zouk Singapore brands and help us shine by identifying the most impactful channels, publications, partners, and stories that will resonate with locals and travellers across the region. As exposure is key, you will fully embrace your role in creating, building and sharing content that everyone will love. As an expert in your field, we expect you to be up-to-date with the latest trends and happenings in and around our industry and possess and deep understanding of the Singapore & Southeast Asia Media landscape. You should have excellent communication skills and be able to express our company’s views effectively and creatively. Ultimately, you will connect us with F&B, nightlife and lifestyle editors, and influencers that live within these segments. Last but certainly not least, a love for music, nightlife, hospitality, F&B and entertainment is advantageous - these are the things we live and breathe daily.

**ROLE RESPONSIBILITIES**
- Things You’ll Own _
- Create, pitch and place dynamic stories within various mediums (print, online, radio, social media, etc.)
- Identify and engage with key media, influencers, superfans, and partners to amplify brand awareness and affinity
- Write and disseminate press releases, assist with PR crisis management
- Compile, measure, and analyse PR value data
- Ensure we are building a steady drum of coverage that positions us as an industry leader
- Use metrics and related insights to help drive and improve activities and campaigns
- Develop and drive results-oriented communications strategies and impactful activations
- Build and maintain strong relationships through impeccable servicing, counsel, and campaigns
- Teamwork Makes the Dream Work _
- Work closely with the marketing team to generate engaging content consistently
- Be able to seamlessly move cross-functionally across many groups in the company to keep key stakeholders updated
- Perform research on current benchmark trends and audience preferences along with the marketing team
- Offer unique and strategic input for existing and future campaigns
- Deliver on agreed KPIs (because hey, you're part of the benchmarking process too)
- Help champion our brand values
- You will feel right at home if you have a positive attitude, a great sense of humour and a can-do attitude
- Ability to work independently without supervision, fluent in co-elevation

**ROLE REQUIREMENTS**
- 4 to 6 years of PR experience
- Excellent writing and editing skills; a creative storyteller with unwavering attention to detail and a strong command of English
- Carry yourself as a confident communicator with excellent organisational and planning skills
- Bachelor’s degree in Public Relations, Journalism, English, Communications or Marketing with a PR concentration
- Double Master's degree in Work Life Balance and Having Fun



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