Product Activation Manager

2 weeks ago


Singapore Decathlon Singapore Full time

The Product Activation Manager is responsible for the Digital UX (web & app) and the successful adoption of these solutions by our customers.

**Responsibilities**:
USER EXPERIENCE - To ensure a best in class User Experience across Decathlon shopping website, app and ESPA (internal picking and packing app) - Collaborate with the regional and UNITED Engineering & Product teams to ensure a seamless and user-friendly experience for customers, providing input on user interface (UI) design, user flows, and user feedback.
- Understand your product, users, and domain through user research (qualitative) and analytics (quantitative).
- Define and write the business requirement document for the prioritized UX features to be developed by the Engineering team.
- A/B testing roadmap to test hypothesis and implement improvements to the UX
- Responsible for 3 solutions. App, Web and ESPA (internal picking and packing solution)

PRODUCT ACTIVATION- Ensure the successful adoption of features and business use case
- Collaborate with our business teams to accelerate their business value creation through our digital products
- Define strategies and plans to effectively promote our digital products, including defining value propositions and establishing marketing goals and objectives.
- Develop trainings, road-books and golden rules for our business teams to successfully implement.
- Create dashboards and reports to monitor the performance of the website and app to share with relevant stakeholders.
- Super User for our internal fulfilment and checkout configuration tools.

**Requirements**:

- 5-8 years of experience in Digital Product Management & Product Marketing (eCommerce experience is a good to have)
- Good level of knowledge in API technologies, micro-services architecture, SaaS tools
- Ability to formalize the users needs based on analytic tools (Google Analytics) and user feedback tools
- Influential Communication Skills and Presentation Skills

**Benefits**:

- Variable monthly performance bonus (up to 10%)
- Be a shareholder, with exclusive annual option to invest in Decathlon shares.
- Opportunity to work in an international, sporty environment
- Staff discount across all Decathlon brands
- Internal and external training available

Learn more about what its like to work in Decathlon via Decathlon Careers Singapore


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