Technical Lead Adobe Analytics

**Job Description: Tech Lead, Adobe Analytics**

**Business Function**

Group Technology and Operations (T&O) enables and empowers the bank with an efficient, nimble and resilient infrastructure through a strategic focus on productivity, quality & control, technology, people capability and innovation. In Group T&O, we manage the majority of the Bank's operational processes and inspire to delight our business partners through our multiple banking delivery channels.

**Roles & Responsibilities**
- Manage web & app analytics solutions using Adobe Analytics as the main system
- Work closely with business stakeholders to identify critical business questions and potential areas of opportunity and translate these questions into technical requirements
- Use Adobe DTM to deploy measurement strategies
- Identify, manage and maintain, troubleshoot tracking and conversion defects
- Present insights and recommendations for action by creating dashboards, reports, and analyses that explain the customer digital experience/journey data based storytelling.
- This position calls for heavy hands-on utilization of the following Analytics products: Adobe Analytics, GlassBox, AppsFlyer, etc.
- This resource will also need to be able to assist in assessing the success of Adobe Test & Target analysis via collected back-end data
- As a Adobe Analytics Tech Lead you will be expected to Understand client measurement design requirements and translate these business requirements into a written data collection implementation guide
- Provide best practice guidance to our teams to install configure and use web analytics tools and tag management systems
- Develop customize QA and troubleshoot data collection code in complex environments with consistent use of tag management systems JavaScript HTML and CSS
- Identify data issues & resolution of data defects related to data implementation
- Maintain established data collection audit standards and lead audits to provide our clients with a guide that fully describes existing data quality and steps for improvement
- Recommend and implement analytics tracking code needed for ongoing reporting and analysis activities
- Project manage multiple client requests and project activities at any one time
- SME-level engagement with project stakeholders including sponsors, owners, UX, reporting/analytics teams, and developers to guide the elicitation and creation of data requirements for a given effort
- Creation of Analytics Plans to document data requirements and the corresponding Technical Specifications to convey the technical requirements for data creation, collection, and distribution
- Creation and execution of data test plans for each project
- Creation of sample and representative reports/dashboards utilizing new data in internal customer facing analytics tools
- Ability to act as a pseudo-project manager when others are not giving appropriate attention to issues

**Requirements**:

- Minimum of a Bachelor’s degree or a degree in Computer Science Information Systems Business Engineering Marketing or a related technical discipline
- Over 8 years of experience as admin of Adobe Analytics
- Over 5 years of experience in web analytics requirements gathering, solution design and implementation
- 5-7 years experience of working in Agile teams and as part of a scrum team
- 3-5 years of experience of working with Marketing Technology (DMP, DSP, CDP, ESP, etc.) and analytics tools (Adobe Analytics, Google Analytics, tag managers, etc.)
- Up to 4 years of Experience in Adobe Analytics 4 years in Tag Management Systems Adobe Launch DTM Google Tag Manager Tealium Ensighten
- Up to 2 years in web development skills including JavaScript HTML and JQuery
- Demonstrated ability to perform data analysis for web questions from both business and IT, identify insights, and present findings.
- Proven experience in the area of online visitor intelligence / behavior, tracking/tagging
- Able to work with the business and provide solutions for their analytic and KPI requests
- Professional, communication/presentation skills, focus on value-added delivery
- Proficient with Excel for data analysis, ex. Adobe Target experience will be a plusExperience with enterprise solutions like Unica, AWS, SAS a plus.
- Strong technical background in MarTech platforms, with the ability to accurately estimate scope and sizing from business requirements for prioritisation of team capacity & backlog.
- Deep understanding of Digital Marketing & Marketing Technology, with strong ability to understand / translate / map out and construct customer journeys as well as user story functional / non-functional specifications / requirements from end-users needs & business requirements.
- Well versed with defining User Stories and/or working with the business to analyse requirements to guide the definition of user stories and BDD.
- Familiar with agile methodology of software development and practical experience leading product development using agile