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Marketing Executive

3 weeks ago

Hougang, Singapore Gateway Entertainment Full time

**Duties and Responsibilities**:

- Develop and maintain an in-depth knowledge and understanding of Gateway Theatre’s products/services to communicate and promote them to prospective markets/audience effectively.
- Effectively communicate and promote programmes to prospective markets.
- Manage ticket sales and ticketing matters for Gateway Theatre’s programmes.
- Be actively involved in identifying, developing, and implementing effective marketing plans to reach out to new markets/audiences.
- Support the team in brand and event activation through marketing communications, media relations, advertising and promotions, direct marketing, and events management to increase brand awareness, generate publicity, and maximise attendance and revenue.
- Manage Gateway Theatre’s social media platforms, including (but not limited to) planning and executing monthly content calendar and social media campaigns, tracking and reporting campaign analytics, and making recommendations for improvement.
- Develop marketing, promotional, and publicity materials such as advertisements, brochures, flyers, posters, banners, newsletters, EDMs, e-banners, etc.
- Grow and manage Gateway Theatre’s database.
- Identify, reach out, and foster good working relationships with special interest groups, clubs, associations, media owners, as well as any other marketing partners to leverage opportunities to benefit Gateway Theatre in terms of goodwill, marketing channels, media rates, promotional opportunities, etc.
- Perform market research and competitor monitoring to keep up-to-date of market trends, understand the programmes and approach of key competitors.
- Develop and conduct market research and surveys with patrons, prepare findings and analysis reports, make recommendations for improvement.
- Support the team in forging new collaborations and partnerships that enhance sponsor experiences and building relationships for fundraising opportunities.
- Assist the team in project management, frontline communications, content creation, event planning and implementation for fundraising activities.

**Requirements**:

- Degree/Diploma in Marketing/Mass Communications or related discipline
- At least 3 years of experience in Marketing/Marketing Communications of arts, cultural, or lifestyle products/services/events
- Savvy in digital marketing, experienced in content marketing (content creation and content distribution) and social media campaigns
- A team player with good interpersonal and communication skills
- Creative, meticulous, and proactive individual with a positive mindset and can-do attitude
- Challenge-driven and goal-oriented individual
- Excellent time management with a strong ability to organise, prioritise, and manage multiple duties and assignments
- Able to effectively adapt to changes
- Proficient in spoken and written English with strong writing and proofreading skills
- Good knowledge of Singapore’s arts scene will be an added advantage
- Proficient in Microsoft Office
- Proficiency in Adobe Photoshop will be an advantage
- Flexibility with regards to working days and hours (able to work on weekends, eve of Public Holidays, and Public Holidays, if necessary)