Head of Ad Technology

**Overview of job
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

**Reporting of the role
This role reports to: Primary report to GMS Regional Head. Secondary report to Global GMS AdOps lead

**3 best things about the job**:
1. Be a member of a high performing team focused on technology, data, partners and platforms, a key strategic growth area for GroupM and WPP.

2. To deliver world class thinking and practice area specialization to Agency clients on platform-driven activation services

3. The opportunity to learn and collaborate with a wide range of stakeholders across all GroupM agencies and business units in APAC

**In this role, your goals will be**:
**In three months**:

- Established working relationships with your team across the region and broader stakeholders to understand current state and needs
- Developed a roadmap of programme development for Adops and prioritised the key rollout phases

**In six months**:

- Created a training programme for development and upskilling the Adops teams
- Tracked progress of the roadmap activities, report on progress and next steps
- Identified opportunities for further enhancements

**In 12 months**:

- Successfully upgraded the capabilities of Adops teams against defined agreed metrics
- Reviewed the full year activities
- Created a plan for second year rollout

**What your day job looks like at GroupM**:
**GroupM Services Responsibilities**

The GroupM Services team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.

Responsibilities include but are not limited to:

- Building, deploying and ensuring rollout and adherence to best standard operational guidelines/practice across APAC markets for effective campaign delivery
- Working with local market Ad Operations leads to identify any operational issues/areas of improvement and develop a plan to implement corrective measures. Continued collaboration on working to improve Ad Operations to ensure flawless execution and best in class delivery.
- Manage the operational implementation of new ad products, in partnership with product innovation teams, including designing and implementing test environments, identifying resources, and ensuring that new products only go live with appropriate delivery capabilities in place.
- Act as APAC point of escalation for vendor issues related to extended resolution time when issues are encountered. Collaborate with Partnership team to ensure vendors are accountable to relationship expectations such as the adherence to SLAs.
- Work closely with the Global Head of Ad Operations to ensure regional direction of the Ad Operations practice aligns with the global strategy and provide feedback on regional experiences to ensure the global strategy aligns with regional needs.
- Maintain solid relationships with cross-functional regional practice leads including but not limited to Search, Social, Programmatic and Ecommerce to ensure executional alignment across GroupM Services
- Keep on top of industry trends in online advertising and ad operations including attendance of industry events and providing through leadership as it pertains to Ad Operations.
- Make sure we as a region innovate and surface best in class local work that can be scaled regionally or globally. This can be around process, automation, quality improvement or intelligence (data quality driving better reporting and insights)

**Individual Responsibilities**:

- Build a community of Ad operations experts across the region, mentoring development, fostering learning and sharing to build confidence and capabilities
- Support in-market adops excellence practice (inc. operational workflow efficiency, naming convention, quality assurance and process standardization) that delivers best in class tracking and data operations for measurement (i.e. tagging)
- Demonstrate aptitude across digital operations and deliver technologies (such as AdServers, DSP, DCO) to maximize campaign performance efficiency and performance
- Support agencies clients and new business requirements
- Identify, support or lead workstreams to drive efficiencies including automation (such as use of APIs/custom scripts or any third-party tools)
- Effectively communicate and simplify technical explanations to senior GroupM Agency’s stakeholders and/or clients
- Represent GMS Ad Operations at industry events/forums
- Drive consistent performance feedback to the team members

**What you’ll bring**:

- A minimum of 10 years’ experience and at least 3+ years building and managing an Ad Operations team in a digital environment.
- A proven and respected industry Ad Operations lead with a strong digital pedigree.
- Ability to clearly communicate complex and technical issues to variety of internal and external stakeholders.
- Expert