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Brand Marketing Executive

2 weeks ago

Singapore Lorong Koo Chye Sheng Hong Temple Association Full time

**Job Summary**:
**Key Responsibilities**:
**Social Media Management**:

- Develop and execute creative social media strategies to enhance brand visibility and engagement.
- Manage and grow social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.).
- Create, schedule, and publish engaging content, including posts, videos, and stories.
- Monitor trends and implement best practices to optimize performance.
- Engage with the online community, responding to comments, messages, and mentions.

**Content Creation & Brand Storytelling**:

- Develop high-quality content, including visuals, copywriting, and videos, that align with brand identity.
- Collaborate with graphic designers, videographers, and influencers to create compelling marketing assets.
- Ensure brand consistency across all social media channels and digital content.

**Campaign & Performance Analysis**:

- Plan and execute paid and organic social media campaigns to drive reach and conversions.
- Track, analyze, and report on social media performance using analytics tools (Meta Business Suite, Google Analytics, etc.).
- Optimize campaigns based on data insights and market trends.

**Influencer & Partnership Marketing**:

- Identify and collaborate with influencers, brand ambassadors, and content creators for brand partnerships.
- Manage relationships with external agencies, media partners, and stakeholders.

**Market Research & Competitor Analysis**:

- Stay updated on social media trends, digital marketing innovations, and competitor activities.
- Provide insights and recommendations based on market research to enhance brand strategy.

**Requirements**:

- Diploma/Degree in Marketing, Communications, Digital Media, or related field.
- **1-3 years of experience**in social media marketing, content creation, or brand marketing.
- Strong understanding of digital marketing tools, including social media platforms, scheduling tools, and analytics.
- Creative mindset with excellent storytelling and copywriting skills.
- Experience with influencer marketing and partnership collaborations is a plus.
- Ability to work in a fast-paced environment and manage multiple projects.

**Why Join Us?**:

- Opportunity to work in a creative and dynamic team.
- Exposure to exciting brand campaigns and industry collaborations.
- Career growth opportunities in digital marketing and branding.