Marketing Executive

2 days ago

Singapore HARMONY NEW ENERGY AUTO SERVICE (SINGAPORE) PTE. LTD. Full time

**Marketing Executive (BYD & Denza)**

**Job Description & Requirements**

**Overview**:
**Key Responsibilities**:

- Develop and implement a comprehensive marketing plan and strategy aligned with business goals.
- Oversee consistent brand messaging and positioning across all touchpoints, managing campaigns to build brand loyalty and positive perception.
- Coordinate offline marketing activities like print, outdoor ads, and events.
- Manage the planning, execution, and performance of integrated marketing campaigns, ensuring on-time delivery and measurable success.
- Develop strategies to engage and retain customers through personalized communications, loyalty programs, and excellent customer service.
- Identify and manage partnerships and sponsorship opportunities to expand brand reach and contribute to any corporate sales.
- Conduct research to identify consumer trends, competitors’ activities, and new opportunities, using insights for informed marketing decisions.
- Monitor and report on campaign performance, providing actionable insights to optimize strategies and measure ROI.
- Assist in managing the marketing budget, ensuring efficient allocation of resources and adherence to financial targets.
- Creation of artwork and any adhoc tasks.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, Business Management or related field.
- Strong understanding of marketing principles, strategies, and techniques.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work effectively in a fast-paced, collaborative environment.
- Attention to detail and ability to manage multiple projects simultaneously.
- Preferably hold a Class 3 driver’s license.

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