Senior Marketing Executive

1 week ago

Singapore EL DEVELOPMENT (VENTURES) PTE. LTD. Full time

**Responsibilities**:

- Collaborate with the Marketing Manager and management team to strengthen and maintain the hotel’s brand identity across all channels.
- Assist in the development and execution of strategic marketing plans to drive room, F&B, and events revenue.
- Build partnerships with local businesses, corporate clients, and tourism boards to enhance the hotel’s visibility and reach.
- Maintain strong relationships with media outlets, journalists, influencers, and bloggers to generate positive media coverage.
- Prepare press releases, coordinate media visits, and support PR activities to highlight hotel initiatives and offerings.
- Oversee the creation of marketing materials, including brochures, presentations, digital assets, and promotional collaterals in line with brand standards.
- Conduct regular market research and competitive analysis to identify trends, customer preferences, and new marketing opportunities.
- Support the organization of internal and external marketing events, promotions, and campaigns to increase guest engagement and brand awareness.
- Monitor and analyze marketing performance data to optimize campaigns and report on key metrics.
- Collaborate with cross-functional teams to ensure consistency in brand messaging and guest experience.

**Qualifications and Experience**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- At least 2-4 years of experience in marketing, preferably in the hospitality or service industry.
- Solid understanding of branding, marketing principles, and digital marketing strategies.
- Strong copywriting skills with excellent written and verbal communication.
- Proficient in digital marketing tools, social media platforms, website CMS, and web analytics.
- Creative, innovative, and able to conceptualize engaging campaigns targeting key market segments.
- Detail-oriented with strong project management and organizational skills.
- Basic design skills and experience with photography/videography would be advantageous.
- Familiarity with hotel systems and CRM tools is a plus.

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