Marketing Manager

**Company Description**

At Informa, we are constantly rewriting the events playbook. We offer unrivaled reach to decision-makers in the technology marketplace, leveraging on more than 100 recognised and trusted brands, including Asia Tech x Singapore, London Tech Week, Black Hat, Africa Tech Festival, Broadband World Forum, GDC, InformationWeek, Interop, Light Reading, Omdia, and The AI Summit. Every year, we welcome 14,000 subscribers to our research; nearly 4 million unique visitors a month to our digital communities; over 18,200 students to our training programs; and 225,000 delegates to our events. Our events facilitate the exchange of knowledge, ideas, and opportunities - serving as essential forums for networking, learning, and staying updated on the latest trends and developments in the rapidly evolving world of technology.
**Job Description** Asia Tech X Singapore (ATxSG)**:

- home to established telecoms and tech events: CommunicAsia, BroadcastAsia, SatelliteAsia, and TXLR8 Asia - is a leading platform at the forefront of technological innovation and business excellence in the heart of Asia. As the epicenter for groundbreaking ideas, cutting-edge technologies, and influential thought leaders, ATxSG is committed to shaping the future of the tech industry. ATxSG's mission of "Tech for good," advocates that technology and innovation can be powerful agents of positive, sustainable change. We believe that by uniting people, sharing information, and fostering innovative ideas, we can catalyse transformative advancements that positively impact lives.

As we continue to grow and evolve, we're seeking a talented and driven **Marketing Manager - Client** to join our team. The Marketing Manager - Client is a motivated, resourceful and responsible individual who relishes in working in a fast-paced environment. We are looking for a proactive, highly organised, outgoing professional who is a real team player and has excellent communication skills.

Be part of an ambitious and highly committed team, who isn’t afraid to push boundaries and disrupt the status quo. Be ready to take on key challenges from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

In this role you will:

- Develop integrated marketing campaigns and lead the post-sale engagement, retention, and growth of our customers, partnered closely with the sales team.
- Develop and monitor automation campaigns to attract new client prospects to engage with our brands.
- Drive sales prospects to our event websites and through the buying cycle from awareness to booth purchase.
- Support in uncovering and identifying upsell opportunities during the customer’s lifecycle.
- Conduct lead generation campaigns and identify new opportunities to grow the client database year on year.
- Measure and report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes.
- Work as part of a cross-functional team to deliver successful in-person and virtual events.
- Foster a test-and-learn mindset, constantly analysing and optimising campaigns.

**Qualifications**
What you’ll need
- Minimum 4 years in marketing events.
- Demonstrable experience in Campaign Management, forming and executing a strategy that raises awareness, generates interest and desire, and solicits action. Leveraging multiple techniques and channels to achieve objectives.
- Direct response marketing experience; soliciting a call to action, generating demand for sales or an end sale.
- Building and maintaining relationships and understanding client needs.
- Managing senior stakeholders and large complex clients.
- Demonstrable knowledge of the competitive landscape.
- Strong collaboration and communication skills; written, verbal, presentation.

**Additional Information