Regional Brand Marketing Manager
2 days ago
Our client a comprehensive brand management company is looking for a Regional Brand Marketing Manager to be based in Singapore.
Reporting to the Chief Brand Officer in AU, you will be acting like the company’s local Business Partner in the Southeast Asian market.
**Responsibilities**:
- Formulate the brand development strategies to bring our AU premium beauty and wellness products to different Southeast Asian markets
- Develop effective local distribution channels to optimize brand exposure and boost the sales revenue -Initiate online and offline marketing campaigns to increase brand awareness
- Identify and propose new business expansion opportunities to CBO to maximize company revenue based on the analysis of the market data and consumer insight
- Build and manage a small team in our Singapore office
**Requirements**:
- Entrepreneurial nature, with expertise in bringing niche overseas brands to the Southeast Asian market
- **Good understanding of the local consumer market in premium beauty and wellness products**:
- Solid network with local distributors and good understanding of different distribution channels in Southeast Asia
- An expert in developing marketing strategies and hands-on experiences in leading various market campaigns
- Strong knowledge of local eCommerce and social media channels (like Facebook, Instagram, TikTok, etc.)
- Familiar with the Affiliate marketing Program or other Direct-to-Consumer business model
- **Comfortable to be in startup environment
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