Strategic Planner

1 week ago

Singapore SOURCEO PTE. LTD. Full time

Strategy And RFP support
- Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and campaign needs
- Participate in RFP to provide strategy/analysis
- Make recommendations on how to best deploy the campaign/omnichannel strategy and associated planning. Plans typically include analysis and recommendations on targeting/segmentation, channels recommendation etc.
- This includes creating the associated slides and presentation to client
- Work closely with accounts, creative, medical writers, consumer insights and other media partners.

Coordinate with Creative Team
- Planning in coordination with the Creative Team and Medical Copywriter to ensure that creative ideas/key direction/assets are aligned throughout process, with the strategy - this includes narrative, creative, storytelling etc.
- Development of strategic framework for personalization across channels and formats.

Marketing support
- Shaping the company’s overall business strategy by researching industry trends.
- Prepare reports on strategy ideas for senior management.
- Present research findings to senior management

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