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Marketing Manager
2 weeks ago
**Overall Purpose of the Job**:
Build awareness of 33 Auction capabilities via various marketing communications channels. In charge of developing and managing the execution of various marketing strategies to support regional business getting, auctions pre-sale / post-sale activities, and strengthen 33 Auction’s Business Development in the region.
**Responsibilities**:
- Provide specialist departments with appropriate marketing plans based on the regional marketing strategy, to support their objectives and targets.
- Create and execute tailored marketing communications plans in support of central marketing initiatives.
- Development, drafting and production of marketing materials including brochures, presentations, event invitations, client collaterals, press releases, web content.
- Develop, communicate, and coordinate marketing calendar with internal business partners - including social media postings pipeline.
- Develop video and other digital channels - partner with specialists to develop key messages and scripts where relevant.
- Manage production of campaign effectiveness reports for each campaign and assess against goals (ROI, KPIs).
- Utilize analytic tools to track and evaluate performance of individual initiatives and overall regional success.
**Requirements**:
- Minimum 2 years marketing and communications experience
- Degree in Marketing, Business Management, or related courses
- Bilingual in both English and Mandarin to liaise with associates and clients
- Solid experience marketing to HNW / UHNW client segments
- Demonstrated expertise in written communications with online experience desired
- Understanding of the intersection of digital, social, and traditional marketing
- Excellent project management skills - proven ability to manage multiple tasks and deliverables to strict deadlines without sacrificing quality
- Outstanding interpersonal skills, ability to work across different audiences, personalities, and experience levels
- Strong analytical capabilities and experience using a wide variety of analytic tools, including using market research and data analysis to inform the formulation of marketing communication strategies
- Knowledge of digital analytics tools desirable (e.g., Google Analytics)
- Team player and thrive in a high delivery and performance driven environment
- PC Literate: MS Office Applications, Adobe Photoshop