Advertising & Promotion Executive
1 week ago
**The Job**:
- Assist the Marketing Manager to achieve both long-term and short-term goals for both online and offline campaigns and strategies.
- Work closely with merchandising team on product knowledge and to develop marketing materials.
- Curate in-store content, copywriting, and translation of marketing materials
- Collaborate with other brands for promotional activities.
- Overseeing, curating, and managing social media content including EDMs, visual and multimedia formats on WeChat and Xiaohongshu, ensuring consistency in messaging across all organic, paid, and offline activities
- Coordinate with internal departments to align promotional activities
- Events management for offline campaigns
- Inspect layout and advertising copy and edit scripts, audio, video tapes, and other promotional material for adherence to specifications
- Provide presentation and product demonstration support during the introduction of new products and services to sales staff.
- Custodian to the Yue Hwa brand
**The Requirement**:
- At least a Diploma & above
- At least 3 years of working experience in the related field is required for this position
- Deep interest and passion for Chinese arts & culture
- Excellent interpersonal and communication skills in both written and spoken English & Chinese (product information in Chinese)
- Independent, ability to multi-task and work as a team
- Good copywriting skills
- Strong oral and written communication skills
- Ability to write intriguing content
- Strong organizational and time management skills
- A keen eye for detail
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