Premium Product Marketing Manager Singapore

Marketing- Consumer Marketing- Spotify is the largest and most successful music streaming service of its kind globally, giving you on-demand access to over 80 million tracks. We make it easier than ever to discover, manage and share music with your friends while making sure that artists get a fair deal and make a living from their work. Spotify is growing fast, now available in 183 markets globally with more than 433M million active users and over 188 million paying subscribers.

Location
- Singapore

Job type
- Permanent
- We are searching for a Product Marketing Manager to drive exponential user growth in Southeast Asia You will develop product-focused growth strategies for target audiences at both a regional & local level. Partner with Global Product marketing, user growth and local marketing teams to ensure product-market fit and successful marketing execution that drives user and subscriber growth.

What You'll Do
- Develop marketing approach for regional product campaigns
- Develop meaningful insights from user and market research that advise marketing strategy and messaging
- Find opportunities and where the product can drive the most impact
- Develop Regional Product & Premium Marketing Playbooks
- Work w/ Product marketing and market managers to develop, test & refine Regional Playbooks
- Find insights through research and dashboards to advise regional marketing plans
- Identify Product Gaps to advise R&D roadmap / GTM prioritisation
- Work w/ Markets to test hypotheses and optimise messaging
- Led the development of premium ATL campaigns
- Identify primary target audiences and deliver outstanding consumer-facing campaigns.
- Plan, implement and optimize premium campaigns and initiatives in collaboration with external media agencies, creative agencies and internal partners, ensuring all marketing activity feels local, personal and delivers significant measurable growth
- Lead proposition development and benefits mapping for key growth audiences
- Map current features to the audience based on insights that increase activation, reactivation and prevent churn
- Identify gaps and opportunities for product development in Southeast Asia to meet consumer needs better

Who You Are
- At least a minimum of 8+ years in a marketing or product role within innovative technology, media or music organisation
- Expertise in all aspects of ATL media planning, creative development, social media, content marketing, analytics, performance marketing, partnerships, telcos and experiential
- Build positive relationships within the marketing, agency and user growth teams
- Practical experience in a related digital industry or field
- Passionate about music, podcasting and the digital audio landscape with extensive knowledge of local competitors as well as key music scenes, genres and artists
- Proven experience in tailoring global brands to local, domestic audiences
- Proactive, collaborative attitude, with a passion for the Spotify brand and the ability to empower and encourage
- Proactive-minded, strong analytical and a confident communicator, allowing you to work cross-functionally and autonomously with multiple team members in many time-zones
- You are proficient in all forms of desktop publishing and/or G-suite products
- You can travel frequently

Where You'll Be
- This role is based in our Singapore office

Our global benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - fully paid - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
- Spotify On Tour, join your colleagues on trips to industry festivals and events.

Learn about life at Spotify
- Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.