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Asst Manager
2 weeks ago
**Responsibilities**:
Drive business strategy
- Define marketing performance measurements in alignment to marketing objectives and strategies
- Profile target customers and market segments.
- Review Marketing Performance reports and ROI in line with Sales forecast
Plan and Drive brand and marketing campaigns
- Work with Product Team to plan yearly calendar across all genres: Brand, tactical, partnerships.
- Sustain branding and communications externally and internally.
- Oversee and manage creative concept of marketing segments with appointed agencies
- Monitor implementation of marketing campaigns with appointed agencies
Increase brand appeal and favorability
- Drive innovative collaborations with external partners to provide strong value-add to the business and our customers.
- Profile target customers and market segments for marketing campaigns (online and offline)
- Work with Growth Marketing to plan and manage progressive digital marketing campaigns, tracking conversions and consumer on owned media such as website.
- Work with PR & Comms to manage internal and external communication platforms and channel & co-develop content strategy for social media platforms with appointed agencies.
Manage Visual Merchandising
- Work with freelance VM designer to ensure brand /campaign image is well promoted with consistent messaging.
- Manage the VM Calendar in tandem with Marketing Calendar and ensure timely installation of Window Displays to attract customers.
- Manage the Logistics & Admin Assistant to ensure retail packaging, display props inventory, warehouse rental are well managed and efficiently sourced
- Develop internal processes to ensure stores’ requests and deliveries can be handled promptly and efficiently
Monitor budget
- Develop annual expense forecasts and budget allocations
- Oversee project budgets and monitor costs according to Sales performance
Lead people and collaborate with other teams
- Provide leadership, guidance and direction to make Marketing Executive & Logistics & Admin Executive to ensure the tasks are executed efficiently
- Manage team’s performance and career development
- Internal collaborations within the company (Sales, Products, e-Commerce)
**Requirements**:
- Degree/ Diploma in Marketing related discipline
- At least 7 years of relevant work experience in fashion/retail industry or FMCG brands. For AM role, to have at least 3 years of people managing experience
- Experienced in brand marketing, campaign strategy & execution, and media planning. Digital marketing experience will be advantageous.
- At least 3 years of supervisory experience with excellent project management skills and creativity.
- Experience in managing media and creative agencies to become strong partners in driving business growth
- Ability to analyze information on market trends and industry development and interpret future potential demands
- Excellent written and spoken English
- Able to engage and collaborate with different stakeholders
- Able to work in fast-paced, dynamic, and digitally centric environment
- Collaborative and highly adaptable team leader
