E-commerce Activations Executive

1 week ago

Singapore COTY OPERATIONS ASIA PACIFIC PTE. LTD. Full time

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.

Coty helps millions of people around the world express your beauty, your way through our rich portfolio covering fragrance, skin care, colour cosmetics, and body care. Our brands include global icons like Gucci, Burberry, Hugo Boss, Calvin Klein, Philosophy, Max Factor, Rimmel, Bourjois, Sally Hansen, Adidas, David Beckham, etc. With more than one billion products shipped each year, the possibilities for self-expression are endless.

**THE ROLE**

**Division: SEA E-COMMERCE**
**Job Title: E-commerce Activation Executive, SEA**
**Reporting to: E-Consumer Activation Manager, SEA**

**About the Rol**
**Through this role, you’ll be able to gain an understanding of:
1) Regional South East Asia e-commerce landscape, key commercial e-campaigns from ideation to planning, execution and results measurements for further optimization.

**KEY RESPONSIBILITIES**

**In this role you will be responsible for:
**1) E-Commerce Activation**
a. Assists E-consumer Activation Manager to roll out Ecommerce and brand digital activation campaigns and ensure their consistency with the brand identity
b. Place consumer/shopper insights at the heart of e-marketing and e-business models.
c. Develop and manage brand loyalty-driving initiatives and online product campaigns to raise brand awareness
d. Work closely with E-Commerce Content producer on e-merchandising briefs
e. Compile best practices and trends, monitor the local and regional digital performance of the products and social communities to support the brand’s ambition
f. Tracking and follow up on the respective Brand’s Digital budget
g. Tracking of campaign and monthly digital metrics, and share recommendations.
h. Work closely with key stakeholders (media agencies, retailers, sales, logistic, education, etc.) to ensure successful digital campaign launches, media exposure, and follow-up actions
i. Identify online drivers like the latest digital opportunities, competitors’ performance, and consumer centric trends to make recommendations inspire the teams with those possibilities
j. Provide the team with professional guidance and inspire team collaboration

**2) Campaign planning and execution**
a. Collaborate with E-Commerce Commercial team in the development of various campaigns.
b. E-Commerce operational support such as product listing images, Lorikeet updates, creation of purchase order, content expiry updates etc.
c. Work closely with E-Commerce Commercial team on developing campaign mechanics
d. Liaise with local markets (SG, MY & TH) to retrieve data and information that will contribute to campaign planning.

**WHAT YOU’LL BRING**

**ESSENTIAL**:

- Is obsessed with consumer centricity
- Builds audience through relevant content
- Scales consumers and influencers engagement
- Meticulous and organized
- Self-Motivated, with a strong work ethic and a sense of confidentiality.
- Possesses cross-cultural awareness and high emotional intelligence.
- Articulate, with the ability to work in a fast-paced environment.
- Good balance of a professional attitude while having fun.
- Strong interest in consumer goods, makeup and beauty products.
- Strong desire to learn along with a strong sense of ownership.
- Persuasive, resilient and flexible, able to easily adapt to new challenges.
- Passionate, enthusiastic and driven to regularly follow-up with loose ends.
- Able to thrive despite challenges while adopting a positive attitude under pressure.

**DESIRABLE**
- Digitally and e-commerce native
- Skilled in Adobe Creative Suite will be a plus
- Is curious by nature and not afraid to roll up the sleeves to fully immerse into the world of digital and e-commerce
- Wizard in slides shows, excel and presentations

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