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Job Description: Chief Marketing Officer (CMO) - Fintech

**Location**: Singapore
**Company**: MoneyFitt - A platform-based expert matching service for the financial industry.

**About Us**:
MoneyFitt is revolutionizing the financial advisory landscape in Singapore by connecting users with trusted financial professionals. Our intelligent matchmaking platform tailors connections based on user needs, simplifying the process of finding the right financial expert. With a focus on trust, transparency, and personalized financial guidance, we aim to empower individuals and financial professionals alike. As we continue to scale, we're looking for an experienced Chief Marketing Officer (CMO) to lead our marketing efforts and drive growth in this competitive space.

**Key Responsibilities**:

- **Marketing Strategy & Execution**: Develop and execute a comprehensive marketing strategy to drive user acquisition, brand awareness, and lead generation.
- **Brand Development**: Position MoneyFitt as the go-to financial advisory platform in Singapore, ensuring consistent and compelling brand messaging.
- **Market Penetration**: Utilize in-depth knowledge of the fintech and financial advisory industries to penetrate the Singaporean market and beyond.
- **Digital & Performance Marketing**: Lead digital marketing efforts including SEO/SEM, content marketing, paid advertising, and social media to drive traffic and conversions.
- **Partnerships & Alliances**: Build and nurture strategic partnerships with financial institutions, insurers, and other relevant players in the ecosystem.
- **Customer Insights & Analytics**: Utilize data-driven approaches to understand customer behavior, optimize campaigns, and improve customer acquisition and retention rates.
- **Scaling User Base**: Develop creative initiatives to expand the platform’s user base while maintaining high service quality.
- **Leadership & Team Building**: Lead and mentor the marketing team, ensuring alignment with company goals and fostering a culture of innovation and performance.
- **Proven Experience**: Minimum 8-10 years in marketing roles, with at least 3 years as a CMO or senior marketing leader in fintech, preferably within Singapore.
- **Fintech Launch Experience**: Successfully led the marketing launch of a fintech product/service in Singapore, with a strong understanding of the regulatory landscape and customer acquisition strategies.
- **Partnership Building**: Proven experience in forming strategic partnerships with financial institutions and industry leaders.
- **Customer-Centric Approach**: Deep understanding of customer behavior and preferences, particularly in the financial services sector.
- **Analytical Skills**: Strong data analytics and performance marketing skills, with the ability to translate insights into actionable strategies.
- **Leadership**: Ability to inspire, lead, and grow a high-performing marketing team.
- **Adaptability**: Experience in scaling businesses in fast-moving environments and navigating growth challenges.

**What We Offer**:

- A key leadership role in a dynamic fintech company with the potential to shape the future of financial advisory services in Singapore.
- Competitive salary and performance-based incentives + Equity.
- Opportunity to work in an innovative, fast-paced environment with a passionate team.
- Direct involvement in scaling a business with regional expansion opportunities.

Pay: $2,000.00 - $8,000.00 per month

Supplemental Pay:

- Commission pay
- Performance bonus
- Yearly bonus

Work Location: Remote