Associate Manager, Performance Marketing

**Overview Of Job**

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Search & Performance Associate Manager to join us at GroupM.

In this role, you will grow all aspects of Paid Search & eCommerce activity across a range of mid-tier agency clients, providing insight, strategy and high-quality deliverables in tandem with the SEO personnel and wider agency team.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

**Reporting of the role**

This role reports to: Senior Manager, Search

**3 Best Things About The Job**
- Working in one of the most digitally advanced and forward-thinking media agency that is globally connected
- Working across a diverse and prestigious set of clients with varying objectives across a mix of performance channels. Develop your search skill set with exposure to planning, execution and optimisation process within the search environment.

Measures of success
- **In Three Months**
- Understand client’s business goals and marketing objectives and understand the role Search & eCommerce plays to drive their business forward.
- Great understanding of best practices and audit process to deliver best in class campaigns. Ad copy management - Reviewing ad copy performance and provide improvisations

**In Six Months**
- Continually building test and learn frameworks across all Search & eCommerce campaigns, ensuring tests reach significance where possible and learnings / next steps are communicated to clients.
- Strong relationship with your team and senior stakeholders across the business
- Strong relationship with Search & eCommerce reps across key partners
- Contributing to campaign performance to drive continued efficiencies across all campaigns
- Independently respond to all day-to-day queries

**In 12 Months**
- Contribution to evolving best practices through testing Alphas/Betas.
- Exceeding client KPIs across all campaigns and growing business revenue through increased billings where possible.
- Contribution to Search & eCommerce strategies across new business pitches
- Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group

**Responsibilities of The Role**
- Understanding of the relationship between Paid Search, marketplaces and other online and offline marketing activities including natural search and ideas for effective coordination
- Set-up, monitor, manage and optimise paid search and marketplace activity
- Be able to lead and provide strategic insights on Search & eCommerce matters to the clients you work with
- Complete daily run rates across a variety of accounts with ongoing commentary and actionable insights
- Provide on-time reporting to clients on key metrics and agreed KPIs
- Ongoing client servicing including but not limited to optimisation and campaign progress, prompt response to client and internal questions related to paid campaigns.
- Ongoing Search & eCommerce strategy development and implementation. Supervise the implementation of all biddable media campaigns
- Keep abreast of current events, digital media trends and any target market industry trends that impact business
- Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and provide analysis and projections to support recommendations
- Design and implement or oversee implementation of single and multi-variant tests to increase campaign efficiency
- Supervise the implementation of all biddable media campaigns

**What You Will Need**
- At least 4 years’ experience in a digital marketing role with a focus on Search & eCommerce
- Google Ads Search, Display & Video Professional Certification
- Experience in running high-volume campaigns across Google Ads (Search, Display, App, PMAX, Video, etc.), Lazada, Shopee, Amazon, Citrus Ads, Bing Ads, and Apple Search
- Strategic mindset to building and deliver bid strategies and attribution models across Bid Management Platforms.
- Proven experience of on-going campaign optimisation to improve business objectives, such as ROAS and CPA. Able to deliver across a range of touch points; sales, store visits, online submissions, downloads etc
- Strong analytical mindset with attention to detail around data, insights and actions
- Great presentation skills
- Ability to work within and effectively manage a team, decisively organizing multiple assignments for both self and team direct reports
- Adherence to tight deadlines while delivering flawless work
- Excellent verbal and written communication skills
- Show ability in training and leadership capability Demonstrate genuine curiosity and interest in our clients & their business

**More About GroupM**

GroupM - GroupM leads and shapes media markets by delivering performance enhanc