Strategic Growth Specialist

1 week ago

Singapore WECRUIT PTE. LTD. Full time

A Strategic Growth Specialist in a hospital is responsible for developing and implementing strategies to drive the growth of the hospital's patient base, enhance its market presence, and increase revenue.
- **Market Analysis**: Conduct market research and analysis to identify growth opportunities, market trends, competitor strategies, and patient demographics. Use data-driven insights to inform strategic decision-making.
- **Strategic Planning**: Develop comprehensive growth strategies and annual plans aligned with the hospital's mission, vision, and business objectives. Set measurable goals and key performance indicators (KPIs) to track progress and success.
- **Service Line Development**: Collaborate with clinical and administrative teams to identify and prioritize service line expansions, new program development, and specialty offerings based on market demand and patient needs.
- **Physician Relations**: Cultivate and maintain strong relationships with referring physicians, medical specialists, and healthcare professionals to drive patient referrals and enhance collaboration on patient care initiatives.
- **Marketing and Branding**: Oversee the development and execution of marketing campaigns, promotional activities, and branding initiatives to raise awareness of hospital services, attract new patients, and differentiate the hospital in the marketplace.
- **Patient Acquisition**: Develop strategies to attract new patients through targeted outreach efforts, community engagement, physician outreach programs, and partnerships with employers, insurers, and other healthcare stakeholders.
- **Patient Experience**: Focus on enhancing the patient experience at every touchpoint, from initial inquiry to post-discharge follow-up, by implementing patient-centric practices, improving access to care, and addressing feedback and concerns proactively.
- **Quality Improvement**: Collaborate with clinical and operational leaders to drive continuous improvement initiatives aimed at enhancing the quality of care, patient satisfaction, and clinical outcomes across all service lines.
- **Revenue Growth**: Identify opportunities to optimize revenue generation, improve reimbursement rates, and maximize revenue cycle efficiency through strategic pricing, contract negotiations, and revenue enhancement initiatives.
- **Partnerships and Collaborations**: Explore partnerships, affiliations, and collaborations with other healthcare organizations, academic institutions, and industry stakeholders to expand the hospital's network, capabilities, and market reach.
- **Performance Measurement**: Monitor and analyze key performance metrics, financial indicators, and market data to evaluate the effectiveness of growth initiatives, identify areas for improvement, and make data-driven recommendations for future strategies.
- **Regulatory Compliance**: Ensure compliance with healthcare regulations, accreditation standards, and industry guidelines governing marketing, patient privacy, and ethical business practices.

EA License No: 20C0270

EA Personnel No: R22110980

EA Personnel Name: Lim Hooi Mei

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