Digital Marketing and Communications Asst. Manager

**Requisition Id**:1342**Location**:Singapore, SG, 18961About Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.
Position Summary
Reporting into the Digital Marketing and Communications Manager, GTR, the Digital Marketing and Communications Executive, GTR will play a crucial supporting role in driving the overall Digital Marketing Strategy and building the digital ecosystem to support Edrington’s direct-to-consumer activities in the global travel retail channel.
He/She will also be responsible for accelerating and perfecting Edrington GTR eCommerce business with Travel Retailers, while working closely with both internal marketing teams and external agencies to achieve digital marketing objectives such as increasing awareness, driving online sales, lead generation, brand engagement and conversions. Other deliverables include providing marketing communication support for GTR Customer Marketing and Commercial Teams.
Job Description

**Digital Marketing [50%]**
- Work closely with Global Digital Teams, APAC Digital Marketing Team and Domestic Teams, to ensure alignment and consistency in digital consumer engagements
- Collaborate with Customer Marketing Team in driving integrated and result-driven digital activations & campaigns
- Support development and implementation of consumer marketing communications strategy of all Edrington brands
- Act as Digital Marketing Advisory, provide support to Customer Marketing team on the best use of digital tactics to achieve set objectives
- Ensure accurate and timely update for GTR Range and NPDs on The Macallan website and PIM
- Manage planning and delivery of market’s paid media plan for all brands in GTR

**eCommerce [30%]**
- Drive growth of e-Commerce business
- Develop and execute optimized brand pages and ecommerce pillars on Retailers’ channels, to drive defined KPIs from awareness to conversion
- Ensure product listings are updated on retailer ecommerce sites and adhere to the respective brand guidelines
- Analyse site metrics and related data (i.e. Google Analytics) to identify opportunities
- Act as digital advisory to external 3P e-Retail partners to ensure consistent governance of online brand presence and amplification

**CRM - The Macallan Society [20%]**
- Support planning and execution of marketing communications to The Macallan Society via Hubspot
- Support acquisition initiatives to build The Macallan Society‘s database in accordance to KPI
Skills and Experience
- Degree or Diploma in Business Administration or Marketing preferred.
- Minimum 4 years of relevant work experience in Digital Marketing and brand-owned ecommerce site management.
- Strong knowledge and understanding of current trends in digital marketing.
- Media savvy with knowledge and experience in handling social media/e-commerce platforms with a focus in China e.g. WeChat, Weibo, Tiktok, Xiaohongshu, C-trip
- Experience in Digital Marketing activities to drive traffic on websites (SEO, SEM, Display).
- Experience in E-Commerce Operations (Content Management, e-Merchandising and Personalization).
- Knowledge of the appropriate (Digital Marketing) Advertising/IT Systems and Tools; Good Web Analytics knowledge (Google Analytics certification a plus)
- CRM and E-CRM Experience a plus.
- Effective presentation skills
- Stakeholder management experience/skills in a matrix organization; Ability to build cross-function relationships with Marketing, Sales, Finance and Supply Chain teams.
- Creative, Energetic, Self-motivated with ability to handle multiple / diverse tasks
- Excellent communication skills and high proficiency in spoken and written English and Chinese.
Employee value proposition
At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.