Assistant Manager to Senior Manager, Industry

2 days ago

Singapore Singapore Tourism Board Full time

**What the role is**
- The Singapore Tourism Board’s (STB) Industry Marketing Division resides within the larger Marketing Group. It leads the development of marketing strategy and execution of marketing plan for identified key positioning and product plans for destination Singapore to drive awareness and publicity of STB's key tourism sectors. The Industry Marketing division collaborates with STB Business Units, external stakeholders and agencies to develop the marketing strategy and marketing plan to drive supply (B2B marketing) and demand (B2C marketing) for the varied tourism-related sectors to strengthen the positioning of Singapore to our target audience as an attractive must-see destination. Such sectors include F&B, Leisure Events and Festivals, Entertainment, Retail, Tours, Meetings, Incentive Travel, Conventions and Exhibitions (MICE) and more.

**What you will be working on**
- As part of the team, you will be assigned to lead key positioning and/or product plan campaigns as identified by Marketing Group. This role reports to the Assistant Director, Team A. Specifically, this role entails: 1. Lead the development of the marketing strategy and execution of the marketing plan for the Leisure events and festivals pillar to achieve the business goals set out by the organisation. 2. Collaborate with internal marketing business units such as Marketing Activation, Communications and Marketing Partnerships, as well as Creative, Media, Digital and PR agencies to drive the marketing plan rollout through paid, owned (website, social media) and earned channels, including budget and timeline management and asset creation while overseeing campaign execution, and tracking to analyse the effectiveness of the marketing plan against the strategy and objectives. 3. Work in close partnership with Business Units and Regional Offices within STB to facilitate the business planning process and to develop research plans for the Leisure events and festivals pillar to deepen understanding of target audience needs, market sizing and consumption behaviour to guide the development of the marketing strategy. 4. Foster and manage external stakeholder relations and leverage opportunities to strike partnerships to fulfil marketing objectives, where needed. 5. Share best practices across Business Units and facilitate knowledge/expertise transfers.

**What we are looking for**
- Marketing strategy and plan formulation, project management, consumer marketing and branding skills - Experience in marketing, and/or experience in creative or marketing agency or production house/publisher will be an added advantage - Strong analytical skills with proficiency in marketing, knowledge of tourism or related industries - Inter-personal skills - At least 3 years of experience

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