Associate Manager

PHD Media is part of the Omnicom Media Group, one of the world's largest media services conglomerates. The agency provides strategic media planning and buying services to clients across different industries, helping them reach their target audiences and achieve their marketing objectives.

In Singapore, PHD Media offers a range of media services to local and international clients. Our services include media planning, media buying, audience research, digital media strategies, programmatic advertising, social media marketing, and measurement and analytics.

**Working for PHD Singapore**:
At PHD we value curiosity, courage, creativity, and openness - We live and breathe our values every day and look for people who will do the same. With people & talent being our most valuable asset, we value keeping them up to date with the latest developments in the landscape, both locally and globally. To achieve this, we emphasize training and development programs through workshops, training courses and more to enhance their skills and knowledge.

Cultivating a culture of continuous learning and experimentation, our employees are encouraged to share their ideas and test new approaches to media and communications.

We are part of OMG which has been awarded as “Best Company to Work for in Asia” three years in a row and for being awarded the “Most Caring Company in Asia” in 2023.

**Working at PHD Singapore you get**:

- Flexi Benefits ( _From prescriptive spectacles to hotel stays or even a baking class if you will). _
- Quarterly & Monthly interactive sessions led both internally and externally _(Usually accompanied with food & drinks). _
- Events organised by the social committee _(our very own Chief Happiness Officers). _
- Trainings such as LEAP / SPRINT programme so you can grow & advance your career.

We work closely with our clients to deliver campaign performance. We continuously share learnings to fast-track initiatives across markets, and we take pride in sharing our knowledge to improve client performance and agency capabilities.

As an Associate Manager for this high-profile, global client so you will be tasked with strategizing, planning, executing and reporting on your campaign set. The role handles an exciting portfolio that is almost fully digital. Where non-digital media is required, you will liaise with internal colleagues but are responsible for the holistic plan. You will work closely with the Director on the account, as well as a broader network of integrated planners and traders who service the client’s other divisions.

As an Associate Manager, you operate at the very heart of the business and are critical to its market perception across the digital landscape. The digital community in PHD is therefore tasked with creating a recognized market-leading position in digital implementation / executional management and client servicing.

**Reporting Structure**:

- You report directly to the Director and will have to work collaboratively with other cross functional and account leads.
- You are expected to manage your own workload as well as any specialist delivery services that are being deployed in your business

**The role encompasses**:

- Support the development of media and digital strategy with your Director
- The effective translation of this strategy into detailed plans
- Execution of digital campaigns across programmatic, search and social and management of third-party digital providers
- Campaign reporting and optimization
- Identification and management of creative / innovative media initiatives that are born out of the strategic digital media direction
- Client liaison and account management

**Key Responsibilities**:
1. Origination of the Media Plan
- Use of our internal planning tools to create media strategies
- Creation of clear and coherent plans that bring the digital media strategy to life
- In-depth assessment of all digital media options and detailed recommendation of proposed communication solutions
- Passion to test, plan and innovate new channel recommendations outside of standard performance channels (offline, content partnerships, activation ideas) to meet campaign objectives
- Involvement in creative development workshops as required
- Assess, identify, and recommend creative media initiatives that deliver greater strategy depth and impact to the media plan
- Undertake the implementation of agreed initiatives, including the briefing of third parties, as and when required
- Support the executives on campaign budget spends, updating the strategy, and troubleshoot accordingly
- Accountable for reaching KPI or planned goals for each media plan.
- Recommend changes in spend levels while being able to articulate potential impact.
- Identify & develop new opportunities, working closely with the internal teams and agency partners.
- Deliver on both agency and client KPIs and regularly exceed them.

2. Management of the implementational process and client relationship management
- Day to day