Marketing Executive, Farrer Park
6 days ago
COMPANY DESCRIPTION
Established in 1995, Global EduHub is a leading private education group headquartered in Singapore with over 10 brands and 50 schools across multiple countries. The group operates businesses in 5 educational segments, namely infant care, childcare, student care, enrichment and educational publishing. Over the years, we have positively impacted the lives of over 10,000 children and their parents through our schools and programmes. We are best known for our innovative future-ready curriculum, passionate educators, and delivery of quality education which shapes the minds of children around the world.
DESIGNATION : Marketing Executive (Branding & Events), Farrer Park
RESPONSIBILITIES
- Develop effective communication strategies to build brand awareness and engagement for the brands under the Company.
- Create content on Facebook, Instagram, YouTube and other channels to drive brand recall, awareness, loyalty and engagement outcomes.
- Develop content in written formats as well as other formats such as videos, targeted at the desired audience segment to improve SEO and improve brand-related metrics and overall engagement.
- Plan, implement and manage staff engagement initiatives and events (including but not limited to CSR) in partnership with Operations and HR teams to promote increased staff engagement, loyalty and retention.
- Plan, implement and manage customer engagement initiatives and events (including but not limited to CSR) in partnership with Operations teams to drive increased brand awareness, engagement, image and loyalty for brands under the Company.
- Support other branding, lead generation campaigns and engagement events by the Company.
- Work closely with external agencies & vendors in support for above.
- Perform any other ad-hoc duties as assigned by Management.
QUALIFICATIONS
**Requirement**:
- Min Diploma in Mass Communications / Marketing with 3 - 5 years’ experience in a fast-paced environment.
- Experience in events planning and implementation and related public communications
- Knowledge of video storyboarding, pre-production, production and post-production workflows.
- Able to use DSLR/mirrorless cameras for photography, able to use gimbal and basic videography equipment for video production.
- Experience creating engaging content across social media channels, including but not limited to videos, articles, content posts, etc.
- Knowledge of digital performance marketing, with ability to drive awareness and engagement outcomes.
- Excellent command of English, prior editing / copywriting.
- Fast worker, with quick turnaround on tasks assigned and drive to push for results.
- Competency in IT systems, basic knowledge of design software, e.g. Adobe Illustrator, Photoshop, Premier Pro or After Effects would be an advantage.
- Prior work experience in a marketing agency or consumer marketing role will be advantageous.
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