Marketing Analyst

2 weeks ago

Central Singapore Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Marketing Analyst**

This role will support our client, one of the most prominent Technology players globally, in delivering and unlocking insights about their leading e-commerce and hardware business across owned and operated channels and making that information internally accessible in a valuable and compliant manner. Your knowledge of e-commerce, communication skills, and analytical abilities will play a key part in shaping how new and existing businesses grow

You’re a data-driven storyteller and marketer You have an excellent eye for details and anticipate how decisions are made. You don’t stop with numbers and graphs but can translate numbers into actionable business insights and recommendations. You can captivate a range of multi-level stakeholders to bring positive shifts in understanding how users engage with the e-commerce site and carve out visions for growth.

This role will allow you to work cross-functionally with our client’s broader sales, marketing, global analytics and support teams to help you gain the necessary insights to provide the elemental analysis for the projects and campaigns. You’ll be constantly exposed to new ideas and frameworks while you work on different projects alongside your team, challenging you to always stay at the top of your game

Role:

- Responsible for reporting and data analysis for business-as-usual and specific campaigns/features for D2C channel in APAC
- Build and maintain the data pipelines for marketing infrastructure to assure 100% data accuracy
- Build dashboards for strategic business areas to monitor progress and performance while tracking macro-trends & competitive trends in e-commerce in the region
- Build and maintain processes/tools to automate and for easy accessibility of data when required
- Assist the team with the experimentation marketing analytics design. campaign measurement and the implementation of A/B testing for the region
- Over time, beyond data and insights, you’re expected to support formulating brand, product, communications, language, creative and messaging suggestions, objectives and strategies.
- Handle ad hoc data requests and analysis requests
- Driven by an entrepreneurial environment, taking advantage of new technologies and data sources to create unique and exciting ways to understand users in e-commerce

You:

- BA/BS degree. In place of a degree, relevant skills or equivalent experience
- 4+ years of data analytics experience in a sales or marketing function for an e-commerce or technology company
- Passionate about all things data, and ability to digest complex data and storytelling
- Organise data findings and synthesise them with business results to form high-level business recommendations
- Skills in Python and SQL are highly desirable for the role in addition to other analytics tools
- An understanding of SEO, SEM, and sales funnel metrics is advantageous
- Knowledge of web and app attribution is a strong plus
- Knowledge of Google Data Studio and Excel Pivot table is a plus
- Exceptional verbal and written English communications and presentations skills and, ideally, fluent in another Asian language to support the projects spanning across JAPAC

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