Marketing Executive

2 weeks ago

Singapore PURPLE PLAN PTE. LTD. Full time

We are a Singapore-based regional movie marketing and film distribution company. We distribute Asian and Hollywood titles in Singapore and the region. We are looking for a Marketing Executive who is **PASSIONATE **about **MOVIES.
**1. Job requirements**:
The executive will be responsible for strategising, planning and executing of marketing campaigns on social media platforms, traditional print medias and other forms of marketing platforms for theatrical movie releases in cinemas and other streaming services in Asia Pacific regions.

The role will be involve managing local social media platforms (Facebook, Instagram, YouTube, Weibo, TikTok and others). He/she will work with other partners to manage all social media assets, content calendars, scheduling and publishing of content.

He/she will work closely in collaboration with key partners (movie production teams, the global social media team, local brands and performance marketing teams, external digital agencies and marketing partners) in order to integrate and align social opportunities and make sure all teams have access to the correct assets. He/she must be a passionate and creative storyteller capable of developing engaging and innovative content on social platforms.

**2. Responsibilities**:

- Strategise Marketing Plan of movie launch in the region _
- Manage and update website and social media platforms such as Facebook, Instagram, TikTok, Youtube and Weibo account in English and Mandarin
- Localisation of marketing assets for local needs in English and Mandarin (e.g. subtitling of trailers and posters)
- Social Media Marketing execution
- Form partnerships with strategic partners to boost publicizing
- Media management
- Event management
- Create Publicity materials in English and Mandarin
- Manage Facebook and Google Ads paid marketing
- Website marketing _
- Update and maintenance of website
- Search Engine Optimization
- Apple iTunes/Google Play management _
- Follow up and manage all Apple iTunes and Google Play materials between platform and producers
- Movie Post Production (on-the-job training) _
- Subtitling
- Simple editing
- Duplication of DCPs (Digital Cinema Packages)
- Managing DCPs with cinemas
- Issuing of KDMs
- Others _
- Reading of movie scripts
- Keep track of regional trends
- Familiar with Asian film trends and entertainment news

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