Senior Marketing Executive

2 weeks ago

Singapore PAN PACIFIC VAN & TRUCK LEASING PTE. LTD. Full time

**Job Requirements**:

- Immediate Vacancies for Senior Marketing Executive.
- Diploma/ Degree in Marketing or relevant qualification.
- Approximate 2 years of related working experience preferably in retail, tech or mobile app industry.
- Proven expertise in digital marketing, ASO, and campaign management.
- Strong analytical skills with the ability to interpret data and drive decisions.
- Excellent communication and presentation skills.
- Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM software, social media tools).
- Creative thinker with a passion for building impactful brand.
- Knowledge in Photoshop, Illustrator and video editing software would be an added advantage

**Responsibilities**:

- Liaise with agencies, vendors, printers and any other stakeholders.
- Develop and present creative and results-driven marketing campaign proposals tailored to achieve business objectives.
- Implement best practices for ASO, including keyword optimization, engaging visuals, and clear app descriptions.
- Develop and execute strategies to expand the user base and foster long-term user loyalty.
- Act as the brand guardian, ensuring all marketing materials and communications reflect the brand's identity, values, and tone.
- Lead initiatives to strengthen brand recognition and positioning in the market.
- Manage the marketing budget effectively, allocating resources to high-impact initiatives.
- Monitor referral performance and implement incentive structures to increase effectiveness.
- Identify and collaborate with influencers to expand reach and build brand credibility.
- Establish and manage strategic partnerships with businesses and organizations to co-market and increase visibility.
- Always exploring opportunities with partners for innovative collaboration.
- Execution of marketing programs from start to finish.

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