Product Marketing Associate

4 days ago

Singapore Trustana Full time

**Product Marketing Associate**

Trustana is seeking a Product Marketing Associate with an understanding of the APAC region's B2B landscape. Specializing in our SaaS solution - product data management and cultivating digital trust, you will play a critical role in tailoring our product marketing strategies to raise brand profile and capture leads in the APAC region and beyond.

**Your primary responsibilities will include**:

- Teaming up with product and commercial teams to create captivating product messaging for the APAC market.
- Helping lead go-to-market strategies for new features, including creating tailored content and executing marketing campaigns.
- Producing engaging content (case studies, videos, blogs) that showcase our product benefits.
- Conducting market research to identify our unique selling points in the APAC market.
- Executing product launches in the APAC region, ensuring coordination for maximum reach.
- Partnering with design and content teams to create marketing materials.
- Analyzing product performance and adjust strategies accordingly.
- Collaborating with various teams to align product marketing with company goals.

**Required Skills and Experience**:

- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1-3+ years of experience in product marketing within the B2B sector, preferably in the software industry.
- Demonstrated success in marketing to the APAC region, with a profound understanding of cultural subtleties and preferences.
- Experience in launching and growing products or services, with the ability to leverage data and insights in decision-making.
- Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
- Exceptional verbal and written communication skills, particularly when liaising with different stakeholders.
- Ability to work in a fast-paced, dynamic environment, and to adapt as necessary - remember, we're a startup.

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