Executive, Marketing

2 weeks ago

Singapore AirAsia Full time

Job Description

The Marketing Executive will be responsible for all aspects of marketing of airasia Super App for the flights & all other Line-of-Businesses (LOBs) assigned. This includes the development of airasia Super App LOBs within the relevant market assigned. He/she will also be responsible for promoting airasia Super App's products & portfolios assigned to them.

Reporting to the assigned Marketing Manager - the Marketing personnel will manage marketing initiatives, partnerships, distribution and market development activities for the assigned LOBs and projects with the related markets of airasia Super App.

**Responsibilities**
- Responsible for the creation, development and execution of local marketing & market development activities to achieve business objectives;
- Responsible for briefing campaigns to internal teams and agencies; analysing, providing feedback and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;
- Monitor, analyse and report campaign performance results against targets set by the business;
- Reports to the Marketing Manager and works closely with them to align plans for the business’s goals, direction and objectives;
- Work closely with all functional support teams in PR, Digital & Brand to align campaigns to ensure smooth execution and consistency in communications;
- Utilise creative channels to maximize promotional opportunities for airasia Super App in a cost-efficient manner to build a consistent level of “buzz” around the brand;
- Acting as a Brand Ambassador for AirAsia - building on the awareness of airasia Super App as a global brand in the travel & e-commerce space
- Assist to produce content strategies for campaigns for various purposes (social media, promotions, EDM, etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Assist with any ad-hoc day to day tasks as required by the team

**Desired Skills & Experience**
- Bachelor’s degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline
- Experience within the airline, travel or hospitality industries or e-commerce or similar consumer goods business is ideal but not necessary;
- A passionate and creative go-getter with the ability to work independently with little supervision;
- A commercial thinker with a keen sense of market & consumer trends;
- Excellent analytical skills and ability to understand data and campaign performance;
- Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail to attention;
- Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment - achieving both time and budgetary deadlines;
- Ability to be agile and adaptable to change
- Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties

**We are all different**:

- one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best. We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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