B2b Field Marketing Assistant Manager

**Job Description**:
**A Day in the Life**

No two days are ever the same in the life of a Field Marketer.
- One day you’ll be organizing an ad industry event in Bangkok or Agency C-Suite networking get together in Manila (and all the logistics required naturally)
- The next week, you’ll be publishing GrabAds linkedin post on latest consumer insights on Ramadan shopping trends and briefing moderators and speakers on their upcoming panel
- You might be negotiating on better sponsorship entitlements for conference sponsorship in the morning and approving awesome cool swag designs after lunch, then meeting with video editors to finalize a superslick sizzle reel in the afternoon
- You are the kind of person that loves closely with many many internal and external stakeholders - always on top of timelines, budgets, and keeping everyone honest and running to schedule
- You’re charming as hell when you need to be. And a strict school teacher when the situation calls for it.

**Roles and Responsibilities**
- Develop and execute customer-delighting marketing programs that drive awareness and leads for GrabAds across Singapore, Indonesia, Thailand, Philippines, Vietnam and Malaysia amongst key advertising decision makers at brands and agencies
- Engagement/Activation -work with local sales in-country teams to identify and calendar-plan key virtual and face-to-face customer events appropriate for lead generation, recruitment, and brand awareness and support local sales teams with event materials, presentations, and content where relevant
- Develop repeatable end user lead generation activities including roadshows and sponsorships
- Case studies - oversee development of local success stories providing content for formal case study creation
- Maintain good connections and rapport with strategic industry partners - these can be industry associations (IAB, DAAT, MMA), trade media, Marketing award franchisees, etc
- Vendor management, budget reporting, cost management and pricing negotiation of marketing activities for GrabAds marketing team
- Direct the internal creative team, as well as outsourced videographers and content writers to ensure smooth delivery of the right marketing material
- Responsible for ensuring consistency in the GrabAds brand, product messaging and channel activation, and quality control in marketing collaterals - while working with different local vendors in each country
- Assist in localizing & editing of Partner News-ensure appropriate content for regional market
- Translation review and localization of corporate assets
- Maintain quarterly and annual activity management/ reporting and self-initiate improvements over time
- This job will require medium travel across the region - 1-3x per month

**You Are Someone With**:

- EXTREMELY strong project management skills, strong multitasking (ball juggling) ability and detail orientation - someone who values independence and accountability and never gives stakeholders a reason to try to micromanage you
- Even a healthy dose of ‘project paranoia’ - you pride yourself on your superpower of pre-empting “what could possibly go wrong?” and fix it ahead of time, even before anyone else thinks to ask you
- 3-4 years prior experience in B2B marketing or channel marketing - ads / tech marketing not mandatory but a plus as sometimes you’ll need to reinterpret complex technical jargon into engaging simple messaging
- Video and Event production experience - you know the steps, you know what looks and sounds good and recommend what’s possible within specific time and budget constraints
- Ability to build trust and rapport with cross-functional peers, customers, ad industry strategic partners and trade associations
- Self-motivated, highly organized, detail oriented and a strong sense of accountability, teamwork and passion
- (not mandatory) but these would be skills you’d need to be willing to pick up quickly:

- Experience with database management, marketing operations (Marketo, Pardot, etc) and CRM tools including Salesforce
- Portfolio of local vendors and providers of services and goods across SEA you have experience working with and would immediately like to onboard as GrabAds vendors
- Able to travel up to up to 10 days a month (SEA only) when required