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Brand, Marketing

2 weeks ago

Singapore Aurecon Group Full time

How will your ideas contribute to shaping what’s next?

As our Brand, Marketing & Communications Advisor - Digital Communications, Asia, you will be a savvy marketing communications professional who is passionate about all things digital. Reporting to the Brand, Marketing & Communications Business Partner, Asia, this role will be responsible for:

- Partnering with the local teams to develop _digital marketing campaigns_ to promote the Asia business. Collecting and analysing data, deriving insights and optimising digital marketing strategies.
- Developing a comprehensive _social media strategy_ to enhance brand visibility and engagement. Establishing a year-round digital content social calendar for Asia.
- Creating and optimising _high-quality contents_ for social media platforms and website. It includes blog posts, project profiles, country landing pages and thought leadership etc.
- Sourcing content to help with _localising Asia on the Aurecon website_, including imagery.
- Ensure that _all content is optimised for SEO_, including meta titles and descriptions, internal linking, and keyword usage.
- Utilising _meta-analytics and other data sources_ to track performance, measuring engagement and identifying areas for improvement. Providing regular reports and insights to inform future content strategies.
- Staying abreast of the _latest meta trends, algorithms, and best practices_. Continuously research and experiment with new reel creation, editing techniques, and audience engagement strategies.
- Developing a collaborative and co-creative working relationship with the Group Digital Communications team to ensure alignment with best practice and overall Digital Communications strategy.